Blog - The Buzz On Internet Marketing

Benefits of Facebook Applications for Businesses

August 11th, 2011 by

Social networks such as Facebook have taken the world by storm and continue to grow daily. And businesses can utilize social media to their advantage to reach a larger customer base and engage in ways like never before.

In the past few years, businesses have used Facebook-centered marketing tactics to reach millions of fans and to bring in more revenue. And now, with the introduction of Facebook applications, Businesses can take their marketing to the next level.Facebook Applications

The Advantages of Applications

As every savvy business owner knows, Facebook for business is essential in current times. Now with Facebook applications, which has a base of over 600 million users, businesses can reach and engage a larger range of customers.

Businesses can use Facebook applications to help retain current customers by engaging them through the use of polls, surveys and quizzes. These types of applications promote natural communication with your customers.

A Variety of Applications to Choose From

The application options are steadily growing to allow businesses more versatility. Gifting applications let users send brand-specific gifts to friends from a company fan page. Polls, quizzes and survey applications let businesses gather information in a natural and organic manner, all while engaging their customers. The options are endless as to how a business can use Facebook applications. But one thing is certain; they are definitely good for growing your fan base and promoting your brand.

Want more information on how to grow your business using Facebook? Contact Xcellimark for help with your social media campaign.

About the Author:

Brittany Shelley

Brittany Shelley is the Director of Content Marketing at Xcellimark, an award-winning digital marketing agency in Orlando that focuses on growing their clients businesses' through an inbound marketing approach that includes custom web design and integrated search engine optimization, social media, email and content marketing solutions. Brittany has over 10 years of communication experience in fields such as journalism, public relations and Internet Marketing.

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