Remember when you went to the eye doctor after getting your eyes diluted and you were forced to read a chart that you could barely see in front of you? Afterwards, the doctor has you look into a mechanical device that would make anyone look like Darth Vader.
The doctor then puts lenses in front of you that will help to optimize your vision. In order to get the proper prescription, you have to go through several lenses and variations in order to get the right one. Such is the case with online testing. 
Candidates for Online Testing Protocol
There are various elements of an online campaign including but not limited to:
- Website Design Layout
- Copywriting
- Pay Per Click Advertising
- Conversion Path
Conduct an A/B Split Test to Boost Conversions
Xcellimark typically conducts an A/B split test which is similar to going to the eye doctor. We will develop an alternative version of a page and split the incoming traffic that arrives through PPC campaigns.
Depending on which element you are testing and how much traffic the landing page gets will determine how long the test should run and how significant your results. Through testing, we have experienced results that helped us drop costs by 40% and increase conversions up to 200%.
Begin at the End
The most effective element to test is the conversion process because it’s the final result, the fruit of your labor of the campaign. Remember: every element is crucial so there is plenty of material to test but the conversion process needs to be optimized as much as possible.
It’s a “reverse engineering” type of thinking but starting at the end is a great place to begin optimizing and tweaking your campaigns. After all, all of your customers will go through your process in order to become your customer.
Other Opportunities for Conversion
You will also need to devote time to other elements such as ensuring your copy clearly articulates your value proposition and is optimized with meta tags so that your site will rank organically in the search engines. Your PPC ads will also need to reflect any significant changes in your value proposition.
Want to learn more about how online testing can help your profits increase? Contact Xcellimark today to learn more.
