Super Bowl Ad Secrets: 6 Principles That Will Make You Build The Best Ads

Posted by Nancy Lambert on Feb 9, 2017 9:33:00 AM

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Content Marketing, Social Media

How to Crush Your Competition with Epic Blog Content

Posted by Alexi Lambert on Jan 26, 2017 2:30:00 PM

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.

I agree.

(Wait...[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

The Shockingly Simple Steps to Creating Great Content

Posted by Alexi Lambert on Jan 16, 2017 9:30:00 PM

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.

Everyone talks about content. Everyone loves[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert on Nov 9, 2016 11:30:00 AM

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. 

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Topics: Content Marketing, Inbound Marketing

3 Tips to Solve Writer's Block at Your Engineering & Construction Firm

Posted by Alexi Lambert on Mar 17, 2016 2:32:33 PM

If you run an engineering or construction firm that earns business primarily through the RFP process, it's time to look for other ways to generate leads and drive[...]

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Topics: Content Marketing

4 Ways to Establish Your Engineering Firm as The Experts

Posted by Alexi Lambert on Jan 14, 2016 5:54:55 PM

As an engineering firm, you probably built your business by responding promptly, professionally and thoroughly to relevant RFPs. You know that you won't get every[...]

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Topics: Content Marketing

5 Strategies for a Cost-Effective Content Marketing Strategy

Posted by Scott Lambert on Jan 12, 2016 2:45:15 PM

You've heard the old sayings: "Nothing in life is free," "there's no such thing as a free lunch," and so on. These clichés certainly apply to the myriad of content[...]

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Topics: Content Marketing

9 Article Mistakes to Avoid to Have a Killer Blog

Posted by Scott Lambert on Dec 22, 2015 11:34:34 AM

 Blogging is a critical part of any content marketing strategy. It's part art, part science and 100 percent mandatory. 

If you're curious about how to write a good[...]

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Topics: Content Marketing

9 Tips to Supercharge Your Company Blog

Posted by Scott Lambert on Nov 24, 2015 10:00:00 AM

Are you struggling with attracting traffic to your blog, getting more shares on each new post, or coming up with ideas that captivate and engage your audience?

You're[...]

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Topics: Content Marketing

6 Organic Content Promotion Channels That Really Work

Posted by Scott Lambert on Nov 10, 2015 10:30:00 AM

If you want your prospects to find you online, creating compelling content is a must. In fact, quality content lies at the foundation of effective content marketing[...]

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Topics: Content Marketing

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