7 Tips To Improve Local Search Optimization

Posted by Scott Lambert on Dec 8, 2015 12:25:14 PM

Companies that cater to an entirely online audience or work with a national base of customers from a single, central location have many marketing priorities to[...]

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Topics: Local Search

Why Local Reviews are Extremely Important for Businesses

Posted by Scott Lambert on Apr 10, 2014 6:32:31 AM

In a recent survey it was revealed that 79% of people now trust online reviews as much as they do personal recommendations. For consumers conducting a local search for[...]

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Topics: Local Search

Bing Product Ads Are Here

Posted by Scott Lambert on Mar 27, 2014 11:51:00 AM

Yesterday saw the US launch of Bing’s new product ads, which make it easy to advertise particular products alongside images, seller details that are key to local search[...]

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Topics: Local Search

Events Now Visible On Google Maps

Posted by Scott Lambert on Mar 25, 2014 9:29:52 AM

Google Maps has now added events mark-up to its business information on Android and on its desktop setting, expanding the potential for its use in local search. This is[...]

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Topics: Local Search

Yelp And YP Team Up

Posted by Scott Lambert on Mar 21, 2014 9:57:00 AM

One of them is the biggest name in online reviews; the other used to be the only name in local search. Yesterday they got together to establish a strategic partnership[...]

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Topics: Local Search

Google And Yelp Are Broken, Says Foursquare CEO

Posted by Nancy Lambert on Mar 20, 2014 11:18:00 AM

Speaking at the GigaOM Structure Data conference yesterday, Foursquare CEO Dennis Crowley described Google and Yelp as “incredibly broken,” arguing that they are no[...]

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Topics: Local Search

Google announces AdWords Annotations to be Debuted in Canada, UK and US

Posted by Nancy Lambert on Mar 11, 2014 11:23:55 AM

Google has commenced a roll out of annotations to AdWords ads that give details of consumer ratings at the foot of each advertisement. These will initially appear on ads[...]

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Topics: Local Search

Look Inside Says Yahoo

Posted by Nancy Lambert on Mar 7, 2014 11:22:00 AM

At one point or another most people have experienced the frustration of visiting a mall where they are sure a particular store can be found but not being able to find it.

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Topics: Local Search

Yelp Takes A Bite Out Of Restaurant Critics

Posted by Scott Lambert on Feb 28, 2014 11:07:00 AM

Building up a strong reputation with the public is always difficult for a locally based business, and all the more so for those working in industries where everything[...]

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Topics: Local Search

Yahoo Partners With Yelp On Local Search

Posted by Brittany Shelley on Feb 11, 2014 12:04:00 PM

A new deal between Yahoo and Yelp looks set to shake up the local search market. Emerging on Friday, the deal involves building Yelp’s reviews and local data into[...]

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Topics: Local Search

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