Super Bowl Ad Secrets: 6 Principles That Will Make You Build The Best Ads

Posted by Nancy Lambert on Feb 9, 2017 9:33:00 AM

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Content Marketing, Social Media

How Engineering & Construction Firms Can Avoid the “Social Media Wallflower” Stereotype

Posted by Alexi Lambert on Mar 15, 2016 3:14:00 PM

While the RFP model is still a critical source of business for most engineering and construction firms, it's no longer enough to simply sit back and wait for[...]

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Topics: Social Media

What Do the Latest Google Plus Updates Mean For Your Business?

Posted by Scott Lambert on Jun 4, 2015 10:32:00 AM

The tech industry resembles the political world in one important way: It's rife with speculation about who's "up" and who's "down" at any given time. Lately, there's[...]

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Topics: Social Media

Facebook: The Good, the Bad and the Just Plain Weird

Posted by scottL on Jul 9, 2014 9:04:30 AM

Once the novelty of something wears off, it's only a matter of time before it's appropriate to poke fun at it. With Facebook entering its second decade of existence,[...]

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Topics: Social Media

How to Get Started (and Succeed) on Instagram

Posted by scottL on Jun 18, 2014 12:05:58 PM

In the space of just a few years, social media marketing has become an indispensable tool for business owners and marketers.

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Topics: Social Media

3 Social Media Mistakes You Shouldn’t Even Think About Making (Don’t Say We Didn’t Warn You!)

Posted by Scott Lambert on Jun 11, 2014 12:32:52 PM

Your company might have a killer value proposition that gets to the core of what you offer, but it's bound to be of limited utility if you aren't using all available[...]

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Topics: Social Media

Beyond Twitter: 4 Other Social Media Networks to Master

Posted by scottL on Jun 4, 2014 6:21:57 AM

In the world of online content marketing, things move fast. A decade ago, there was no such thing as social media marketing.

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Topics: Social Media

4 Easy Twitter Strategies for Content Marketing Success

Posted by scottL on May 21, 2014 6:37:23 AM

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business's content marketing[...]

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Topics: Social Media

Utilize Twitter As A Listening Tool To Find Prospects

Posted by Brittany Shelley on Apr 18, 2014 10:44:00 AM

Twitter has grown enormously in quite a short time. Over that time this social media tool has developed to include direct messaging and hashtags, and a wide variety of[...]

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Topics: Social Media

How to Create an Attention-Grabbing Instagram Profile

Posted by Brittany Shelley on Apr 16, 2014 10:59:00 AM

I don't know about you, but I'm an Instagram addict! At any time of the day (or night), I can be seen grabbing my phone or tablet to scroll through my feed for the[...]

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Topics: Social Media

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