Ironic how sometimes this question enters our lives. We live in a fast-paced instant-communications world where sometimes you have to wonder if people really have something to say or if they are just causing noise. All over the web I see people causing noise, particularly in Social Mediums.
Surely What I Have to Say is Important!
We can trace this practice all the way to our leaders in Washington. But surely our businesses are not this way. Businesses only speak when we have something important to say, right?
Navigating your way through the social media world, it’s amazing how we can spend so much time talking about doing laundry or selling a cow on Farmville, or what club someone will be visiting later that night.
The advice used to be “if you don’t have anything nice to say, then don’t say anything. ” I think we should update it to ”if you don’t have anything to say then don’t say anything.”
Understand What Interests Other People
As a marketer, it’s my job to capture an audience’s attention in a very short period of time and attempt to convert them to a customer. To do this we have to give people reason why they should do business with us. In order for our voice to be heard, we must say something of value if we are to say anything at all. To say something of value, you must first know what your value or value proposition is.
A Value Proposition is the answer to a consumers’ question of “Why should I do business with you?” Believe it or not, this is many times a hard question to answer for most. Because it is a hard question to answer, we may give an answer that really doesn’t answer anything or we may have the feared deer-in-headlights look on our faces. If we talk for the sake of avoiding the deer-in-headlights look, we may just be creating noise that really doesn’t answer any questions.
A Value Proposition can be further explained by answering three more questions about your business or what you are offering.
- How much is what you are offering desired by a customer?
- Is the offer available elsewhere?
- How believable is the claims about your offer?
Please contact us if you would like to learn more about how your value proposition can significantly enhance your advertising efforts.
