Designing, programming and writing an Internet landing page that will encourage people to take a specific action takes a well thought-out process and strategy. It’s important to design the page in a manner that will easily and logically direct the visitor to your desired action. In addition, it must answer their concerns and desires in a way that will encourage them to actually take action.

Direct Increase in Website Conversions

From the very start when Canadian Immigration Lawyers Abrams & Krochak first began working with Xcellimark to obtain leads from people who are looking to immigrate to Canada, Xcellimark was able to improve and increase their Internet leads over what they had been able to do in the past. In fact, the original landing page that Xcellimark did for Abrams & Krochak worked so much better, and converted so many more people, than their existing website, they decided to send their website traffic to the new landing page to encourage people to complete their assessment form.

Good Does Not Always Mean Good Enough

The goal of the landing page was to help inspire people to sign up for a free assessment to determine their eligibility to immigrate to Canada. The initial landing page realized an immediate increase in conversions for Abrams & Krochak so Xcellimark decided to run a second version of the landing page and test between the two to see if we could increase the number of people completing the form even more.

Increased Conversions by Another 62.9%

After running the test between the two landing pages, Xcellimark was able to boost the overall conversion rate by a whopping 62.9%! 

Has It Reached It’s Full Potential Yet?

Not convinced that we couldn’t increase the number of people requesting an immigration assessment again, Xcellimark designed another landing page to see if we could increase overall conversions even more. The third landing page once again increased conversions by another 5.9%, which yielded an overall increase in conversion rate from the first design to the 3rd design of 72.7%!

Xcellimark is in the business to help companies increase their revenues through high-quality lead generation programs. Contact Xcellimark to find out if an Internet-based lead generation program will help you too.

After attending a seminar put on by Xcellimark on the importance of getting better conversion rates on your website as opposed to always concentrating on gaining more traffic and visitors, Schakolad Chocolate Factory asked Xcellimark to consult with them on how to redesign their home page to encourage more online sales.

Schalolad makes delicious, award-winning European-style chocolates in many different styles and designs. From its humble beginnings with one store in South Florida, Schakolad now has 27 stores in the U.S. and 1 internationally. You can go by any of their local franchises and pick up fresh chocolate for yourself or for gifts.

But, many people didn’t realize until recently that you could also shop online at http://www.schakolad.com/ and order the same fresh chocolate, shipped directly to your home or office.

Work On Conversions & Eye Path First Before Concentrating on More Visitors

In studying the layout and design of the home page, Xcellimark realized that it was not clear that visitors could order chocolates online. In fact, when you landed on the home page, it wasn’t immediately clear where you were and what you could do on the website.

So Xcellimark worked with Schakolad to help them clearly articulate their value proposition of why visitors should buy from them. In addition, we identified areas of friction, anxiety and confusion that were occurring on the home page that could cause visitors to leave the site without engaging in online shopping. And we helped identify ways to make it very clear to a visitor that this was an e-commerce site and you could easily order chocolates online.

Since this was simply a consulting engagement, Xcellimark did not actually do the design and reprogramming of the home page. Instead, we analyzed what was working and not working on the home page and then made recommendations for the design wireframe, layout and content changes to help improve the click through rate to their online shopping cart, increase the sales conversion rate, and encourage more email signups for visitors to receive specials and coupons.

Great Results Within the First Month and it Keeps Getting Better

In less than 2 months after the redesign was implemented on their home page the click through rate to Schakolad’s shopping cart increased 158%. In addition, they increased their online chocolate sales per visitor by 57% over the same month last year. Their email signups increased significantly as well, allowing them to have a much larger group of interested buyers receive ongoing marketing emails.

Increasing website traffic is the next goal that will be tackled by Schakolad. Now that the percent of online conversions has increased, getting more visitors to the website will help expand their overall sales. Just in time for people to order their chocolate for the holidays!

Contact Xcellimark to find out how you can improve your online conversion rates as well. We look forward to working with you.

Xcellimark recently worked with Gran Pacifica to redesign their website and Internet presence. The purpose of the redesign and development was to help better communicate the advantages of buying oceanfront property in Gran Pacifica’s hometown-style community in Nicaragua, thereby improving lead generation and sales.

Remarkable Increase in Leads and Conversions

The results of the redesign with “conversion optimization” applied have been dramatic. In just two months since the launch of the new website, Gran Pacifica has seen a 438% increase in inquiries. An inquiry includes signing-up for a relaxing Chill Weekend to experience the community, requesting the Nicaraguan Handbook, signing-up for their eNewsletter, inquiring about rental or sales properties, and requesting general information about Gran Pacifica.

Custom Programming Helps Visitors Search for Properties for Sale or Rent

When developing the new website, it was very important to help guide people to discover the incredible advantages of renting or buying a condo, home, or property in Gran Pacifica. With that in mind, Xcellimark developed a custom-built real estate module and a separate rental module that directs visitors to search for properties for sale or for rent.  It includes a completely customized Administrative section that lets Gran Pacifica employees easily add, delete and edit properties on their own without the need for a programmer. In addition, the site was built with a user-friendly CMS (content management system) that allows employees to easily update, edit, add or delete web pages as needed.

Amenities, Infrastructure and Benefits of Visiting Emphasized

In addition, the amenities and infrastructure of the community were important to highlight in order to help visitors appreciate the extent to which the community was built in a style that recalls the neighborhoods we knew as children, along with new-age technology such as fiber optic cable to every home.

It was important for visitors to grasp the full benefits of the community and to help encourage them to inquire about visiting the community during a Chill Weekend, sign up to rent or buy a condo, home or property, or to simply request a copy of the Nicaraguan Handbook to learn more about the country.

Conversion Optimization Helps Encourage Visitors to a Act

With that in mind, Xcellimark developed the site with “conversion optimization” in mind, guiding visitors to easily learn enough so that they will want to visit the community, search for properties for sale, rent a property or simply inquire for more information. 

Conversion optimization is a process used by Xcellimark that is designed to help guide visitors through a site according to the goals of the website and the desired actions of the business. So many times websites are confusing, overly cluttered or they simply leave it up to the visitor to figure out how to navigate around a site to easily find the information needed to take a desired action. But the “path” a visitor takes when browsing through a website should never be left up to chance. Each element on a web page and throughout the site should help guide and answer the questions a visitor may have in order to make a decision to act.

Find out how Xcellimark can help you increase your conversions on your website.

Most people think a website is just a website and as long as they have one, they feel that they are doing enough to actively engage their audience in online marketing. However, Xcellimark proves time and time again that companies are leaving money on the table by not testing, measuring, and optimizing their online marketing efforts.

The most recent example of this is the website redesign Xcellimark did for Grand Bayman. This premier Ambergris Caye condo community saw an 83% increase in their website’s ability to close prospects visiting the site. Conversions were defined as either of the following:

• Signing-up for a "Chill Weekend"
• Signing-up for the newsletter
• Filling out a "Contact Us" form for more information on purchasing a condo at Grand Baymen

The main goal of GrandBayman.com is to generate leads of qualified prospects that are interested in attending a “Chill Weekend” to test drive island living and get more information on renting or investing in real estate on Ambergris Caye, Belize. Due to seasonal website traffic fluctuations, the newly designed website was able to generate more leads with less traffic than Grand Bayman’s previous website design.

Online Image Determines Your Online Success

How your website is designed and laid out directly impacts your website’s capability to convert visitors into customers or leads. Site visitors make inferences about your product and/or service quality based on your online image. If your online image is cheap, then they infer that the quality of your product is cheap. And if your website is difficult to navigate, then they assume that you’ll be hard to work with.

Clear Copy is Key

It is also important that your website’s copy clearly communicates your company’s value proposition. You need to be able to clearly answer the following 3 questions within the first 7 seconds of someone coming to your:

• Where am I?
• What can I do on your website (i.e. fill out a form, buy a product, etc.)?
• Why should I do it there, as opposed to a competitor’s website (Value Proposition)?

If you don’t answer these questions clearly and quickly, visitors will abandon your website and continue their search for someone else to do business with.

Xcellimark understands these principles of website design and we know that when the right principles are put into place, your website will generate more revenue than ever before. To learn how you can increase your profits with effective website design, contact Xcellimark today.

For years, Accredited-Online-Colleges.com was marketed online through traditional SEO (Search Engine Optimization) tactics, such as link-building and directory submissions. Accredited-Online-Colleges.com’s goal is to generate qualified leads to accredited online colleges for new student enrollment.

Prior to implementing the content marketing campaign Accredited-Online-Colleges.com sold about 550-950 leads per month. However, when Xcellimark started the content marketing campaign for Accrediated-Online-Colleges.com, they saw sales increase to over 2000 leads per month!

Content Marketing is the strategy of creating unique content, such as blog articles, whitepapers, video testimonials, and press releases, and publishing that content throughout the Internet to social media platforms (Facebook, Twitter, etc.), social bookmarking sites, and other industry websites/blogs. This increases the business’ online exposure and social media word-of-month, and plays a bigger and bigger role in driving traffic to one’s website via Search Marketing (SEO).

Content Marketing is one of the most influential strategies you can use today to boost leads and sales. You can find out more about how this powerful Internet marketing strategy can help you increase your sales by registering and attending the Orlando Business Journal’s complimentary Online CEO Summit Webinar on September 28, 2011.

Xcellimark has partnered with the Orlando Business Journal to host this informative virtual webinar, which allows you to attend from the comfort of your own office. Or contact us directly to start generating new customer growth for your business today.