Award-winning Orlando Interactive Digital Agency Xcellimark recently launched a new website for ECI Development’s Caribbean community, Grand Baymen: www.grandbaymen.com. ECI’s goals included  rebranding Grand Baymen’s property image online and generating leads from people interested in purchasing property on the Caribbean island of Ambergris Caye.

To accomplish these goals, the website features a new design, easier navigation, and enriched copy to draw visitors into the website and motivate them to discover what Grand Baymen is all about by booking a Chill Weekend.

“From the time the new website was launched, there was an immediate impact on Grand Baymen’s online image and an increase in the quantity and quality of leads generated. The redesign has increased the conversion rate of people wanting more information on the Grand Baymen community and Ambergris Caye, Belize by over 83%. Ambergris Caye is consistently listed as one of the best islands in the world on which to retire. Therefore we wanted Grand Baymen's online image to match the beauty and the excitement of the island,” said Scott Lambert, President of Xcellimark.

Xcellimark Vice President, Nancy Lambert, echoed his sentiments: “We’re excited to see how the online re-branding and conversion optimization improves condo sales and rentals over time.”

One of the major improvements to the website was the look and feel of the site. The overall theme of the website was designed with the cultural heritage of the island in mind. From the vibrant pictures and sandy background that reflects the laid-back beach community to specific design elements sprinkled throughout the site, the essence of the island and everything Ambergris Caye represents was carried throughout the website. In addition to the lovely design, the website is also chockfull of information on things to do on Ambergris Caye.



“The new and improved website is a good resource to educate people about the value of the property in Belize, activities in San Pedro, Ambergris Caye, the culture, community and things to do on and off the island,” said Scott Lambert, President of Xcellimark.

Another way Xcellimark helped ECI rebrand Grand Baymen was by designing and implementing a search, social media and email marketing campaign. All the content on the website was optimized to help the site rank higher in the search engines for the desired key phrases, and social media profiles were set up on sites such as Twitter and Facebook to draw visitors and residents into an online community where they can interact with one another after their vacation is over.

“The Xcellimark staff has worked diligently with me to set-up and help implement a social media campaign that will continue to get our website’s Google rankings up.  The redesigned Grand Baymen website, in combination with the new blog, has produced significantly more leads than we received in the past,” said Ann Kuffner, Vice President of Sales, Grand Baymen.

About Xcellimark

Xcellimark focuses on what really works in custom website design, search marketing, social media, email marketing and campaign optimization to improve clients' online image & performance, increasing online leads and improving branding. For more information on how Xcellimark can help you improve your bottom line, contact Scott Lambert at 407-678-3062 ext. 210 or visit www.xcellimark.com.

About Grand Baymen

Grand Baymen on Ambergris Caye is the only new condominium development near San Pedro that offers buyers and investors a North American-style community at a Latin American price. The 1, 2 and 3 bedroom condominium homes  provide tropical Caribbean flavor for a fraction of the cost of other Caribbean islands. The community also includes an ocean-front resort, restaurants, beach bar, fitness club, tennis courts and swimming pools, making it the property with the best amenities within San Pedro. For information on how to vacation, own or invest in a property at Grand Baymen, visit www.grandbaymen.com. 

Celebrating their 40th anniversary, DirectBuy is holding the 2011 International Sales & Service Conference in Washington D.C. and has partnered with Xcellimark for a 3rd year to redesign and develop their conference website.

Customized Programming Makes Online Registration Possible

Prior to last year’s conference in Dallas, DirectBuy and Xcellimark entered into discussions about setting up an online registration process for individuals and groups attending the conference.

Utilizing the Opensites Web Development Platform, Xcellimark tailored a database module to work exactly the way DirectBuy needed, exceeding DirectBuy’s expectations with customized programming that captures information based on multiple, inter-dependent criteria. All attendees register online with a streamlined process, even though the registration process is different depending on the person or group registering.

Simple User Interface Allows Automated Check-Ins

The check-in process was another activity that needed improving. During conversations with DirectBuy last year, Xcellimark discovered that the database structure they used did not allow them to “check-in” people at the actual event, forcing event staff to download and update Excel spreadsheets manually at the end of each day.

Xcellimark took the initiative and developed a simple user interface that provides logins to event staff, allowing them to quickly and easily check-in individuals and groups attending the conference as they arrive.

Portable Device-Friendly Website

In addition, understanding the tremendous growth in mobile Internet users (predicted to be 1.7 billion by 2013), this year, Xcellimark updated Directbuy’s conference website for its 2011 event to allow attendees to view the website and register and check-in from multiple portable devices. The overall increase in productivity for DirectBuy has been a tremendous help to the company and to the success of the conference.

Contact Xcellimark to find out how a web-based solution can help your company increase productivity, increase leads, or improve your overall image.

Casselberry Church launched its redesigned website at www.casselberrychurch.org

Xcellimark worked closely with Casselberry Church to accomplish a complete website redesign that reflects the warmth and the very hope that is their church.

Casselberry Church’s new homepage design highlights several areas of ministry that are important to the church along with a warm, welcoming message. The first three boxes on the right of the homepage reflect ongoing ministries in the church while the fourth box is changed out regularly based upon upcoming events.

Studies on church websites have shown that the page viewed the most by website visitors is the “Visitor” or “I’m New” page. Additional studies revealed that the majority of visitors to churches today viewed the website before walking through the front doors.

As a result, we emphasized the importance that visitors are to the church by creating an attractive blue banner (with a picture of the church steeple) for the homepage as well as a button in the navigation titled “I’m New.”

Finally, so as to reflect all aspects of member involvement at Casselberry Church, the homepage banner transitions between several different photos, revealing the message of openness and friendship that the church was hoping to achieve.

It was important to Casselberry Church that they update their online presence with a more modern design but without the harshness of some of the edgy websites popular today.

In response to their input, we created a website with rich colors and warm tones, a design with soft and sloping angles, all set against a backdrop of vibrant photos reflecting people from all walks of life.

Global Teams is a nonprofit Missions organization that has grown steadily in size, scope and effectiveness since its establishment in 1983. Like most nonprofit organizations, Global Teams relies on the generosity of volunteers and donors to help carry out their mission and are naturally limited in their resources or ability to establish a strong presence on the web.

In May of 2009 we were thrilled to work alongside the dedicated people of Global Teams to launch a distinctively redesigned website at www.global-teams.net, providing them an invaluable resource for their organization on an international scale.

Based on Global Teams’ unique purposes and goals, their website was developed with a creative navigational style. In addition to the traditional left to right navigation in the header, an additional short navigation down the left was established highlighting key areas of information within the site. The homepage header is a flash file transitioning between images and text that support and reflect Global Teams’ missions and objectives.

An important objective for both Global Teams and our team was to make their site cost effective by developing website pages that are easy to add, edit and manage in the administrative area of the site. Global Teams is able to add and delete urgent prayer needs, missionary information and even conceal areas of their site when missionaries are in potentially dangerous areas worldwide.

We’re excited to watch Global Teams grow and their effectiveness increase! Watch along with us.

Xcellimark was excited to work side-by-side with Melinda and Paul Sullivan, Southwest Florida Realtors, as they launched their new website at www.southwestfloridawaterfrontproperties.com.  Working with Melinda and Paul for just  four months, Xcellimark not only designed and launched a user-friendly “front-end” interface, but designed and programmed an entire custom-made database to house multiple real-estate feeds.

One of the most important features Melinda Sullivan needed built into the website was an Administrative section that she could use to update, edit, add or delete web pages as needed. As a result, the website was built with a completely customized website management system that is user-friendly and easy to navigate even for the most inexperienced of computer users.

Another aspect of the website that makes it an original among real estate professionals is its versatility and attention to detail. Not only can users search for property listings in several different ways, but each area can be searched with very general criteria or very specific.

Another outstanding feature of Melinda and Paul’s site has to be the amount of detail included in each listing. Pricing, property description, community information, pictures, virtual tours and more are included on every listing that provides it.

After launch, the Sullivan’s told us that they believed this website would become the leading waterfront real estate website for Southwest Florida. We’re keeping our fingers crossed!!

A few years ago, I noticed that a large fast-food chain re-modeled the interior of many of its restaurants changing them from fluorescent lights with bright colors and hard seating to more neutral colors with soft lighting and comfy seating. It wasn’t surprising to see them make this change since sitting on sofas in coffee shops had become a popular meeting place for people from all walks of life.

Like brick and mortar establishments, the internet is another area of commerce that is heavily influenced by trends, consumer usability and functionality.

Florida Payroll has responded to consumer input and trends with a beautifully redesigned site that reflects their growth and sustainability as well as their forward-thinking approach to business.

Xcellimark launched Florida Payroll’s first site in 2007 with a clean, easy to use layout designed with bright, crisp colors including scenes of Orlando. In 2009 Florida Payroll approached us again wanting to update their website design to keep it relevant, as well as to reflect their consistent growth and recent business partnerships.

While working on the new design, we also redesigned their logo, stationary and marketing materials, updating their entire look to better portray their professional image.

Xcellimark’s design, copywriting and development team worked with the Florida Payroll staff to design and launch an elegant, user-friendly website that depicts the high-quality and professional work offered to its clients.

Check out their new website at www.floridapayroll.com.

Designed with rich, bold colors, it was important to Florida Payroll that the site maintains its ease-of-use while providing new and relevant information for website visitors, along with a Blog where staff can communicate up-to-date information directly to its clients in a timely manner. Since most of Florida Payroll’s clients are small businesses, it was important to reflect the hard work and dedication of small business owners in the photographs used on the website as well as to represent the many professions that use Florida Payroll’s services.

Orlando, FL - Xcellimark, an award-winning web design and Internet marketing  firm headquartered in Orlando Florida, presents the latest in real estate website technology with its recently launched website for Melinda and Paul Sullivan, Southwest Florida REALTORS®: www.SouthwestFloridaWaterfrontProperties.com. The website provides visitors with a comprehensive, fast and effective way to search for waterfront properties in Southwest Florida.

Visitors can conduct detailed property searches based on property type, view, number of bedrooms, amenities, area, community, square footage, price range, target price and so much more. For those who want to find waterfront properties in less time, there's a "Quick Search" option that locates properties by address, MLS ID, city/area, community or sub-division. From the home page visitors can quickly find home or condo listings by city either from a drop down menu, quick search buttons, or from a map showing where each city is located on the Florida coastline.

"We believe this website will become the leading waterfront real estate website for Southwest Florida. It is unique in that it specifically targets waterfront properties by area, offers enhanced presentation of MLS real estate information and has many features that make it easier for the user to research and find properties that fit their interests. The website is also built to be very search engine friendly and comes with a unique admin area that makes it easy for Melinda and Paul to manage the website themselves. This will save them considerable time and money both in the short and long term. If you are interested in buying or selling a waterfront property in South Florida this is the site that someone will want to check out. It is the best real estate resource in its market," said Scott Lambert, President of Xcellimark.

The website also provides visitors with all the information available about each property including features, photos, video tours and instant city or property viewing via interactive Google maps.

"Our new website is more than we even dreamed of. It's a fully customized website with sophisticated programming and every custom feature we asked for, designed by the web specialists of Xcellimark. In addition to being completed in a timely manner, the website looks beautiful and is exceptionally functional. We can't wait for people to experience the ease and degree in which they can find the waterfront home or condo of their dreams from the convenience of their own computer," said Melinda Sullivan, Southwest Florida REALTORS®.

About Xcellimark
Xcellimark is an award-winning Internet Marketing firm based in Orlando, Florida with clients throughout the US and Canada. Xcellimark specializes in web design and development, search engine marketing and rich media, providing clients with the means to receive qualified sales leads using a skilled online conversion process. Through their unique approach to Internet marketing, Xcellimark has significantly increased their client's qualified sales inquiries and has helped clients grow their business. For more information on how Xcellimark can help you improve your bottom line, contact Scott Lambert at 407-678-3062 or visit www.xcellimark.com.

Orlando, FL -  OrlandoTravelHotels.com is a new destination travel site launched by Xcellimark in partnership with WCT, a division of Travelocity Partner Network. OrlandoTravelHotels.com provides everything visitors need to plan their vacation or travel to the Central Florida Orlando area such as information on hotel accommodations, favorite restaurants, local insight into events, local activities, attractions, entertainment, nightlife, shopping, theme parks, beaches, spas, recreation, transportation, parks, museums and science centers, water parks, tours and sightseeing.

"Xcellimark designed OrlandoTravelHotels.com with the unique needs of the travel consumer in mind. Visitors can book a room online using an intuitive hotel search widget to help them select the best hotel option based on price, rating, proximity to landmarks and more. There is also the option to search by type of hotel such as Family Friendly, Luxury, Disney, Universal, Orlando Airport, and Downtown Orlando hotels. For price conscious travelers, Hot Deals and Last Minute Deals in Orlando are available and updated continuously to help travelers save even more on their travel plans or vacation packages," said Scott Lambert, President of Xcellimark. "Visitors can also purchase tickets to local attractions without ever leaving the site. This makes for a convenient and personalized vacation planning experience."

Once visitors secure their flight to Orlando and Orlando hotel, they can look around at the comprehensive information listed on the site to plan the rest of their trip. OrlandoTravelHotels.com provides everything travel consumers need to know about hotels, car rental companies and local area attractions with complete contact information including an address, telephone number, and map to make getting around Orlando as convenient and easy as possible.

"When travel consumers book their Orlando vacation package online, they want a comprehensive travel website that has everything they need in one location. From the beginning, Xcellimark set out to create a travel website that would be a one stop destination website for anyone looking to travel to Orlando Florida. From the blog that features highly recommended, top rated restaurants, luxurious spas, popular attractions, thrilling entertainment, and more, to being able to purchase tickets to theme parks online, OrlandoTravelHotels.com offers every feature travelers desire," said Nancy Lambert Vice President of Xcellimark.

In addition to providing travel and vacation planners with everything they need to plan a trip to Orlando on one convenient website, OrlandoTravelHotels.com is also backed by a 110% Best Rate Guarantee from WCT. What this means for vacation planners is that if they find a lower rate on another website for the same room, at the same hotel, on the same dates, within 24 hours of booking, a price match is guaranteed, plus the traveler gets paid 10% of the difference in price.