Author Bryden McGrath of the Social Media Examiner recently put together a fascinating article that explains how marketers can get the most from their Instagram accounts. It should come as no surprise that Instagram is one of the most effective forms of social media for marketers, but there are many individuals who aren't fully taking advantage of what this tool can do for brand image and consumer interaction.
Wow, according to GlobalWebIndex, Google+ has moved into second place as the second most used social platform globally behind Facebook. Many people dismissed Google+ since very few people in the past were actually using the service but it can’t be ignored any longer.
When a new year rolls over, it’s not only resolutions that have everyone talking. It’s also a time to make predictions as to what we will see in the upcoming year. This interesting blog post gains insight from 21 experts to tell us what to expect in the way of social media in the coming year.
Social signals are important in today's search engine world and Facebook advertising is a great way to maximize your social signals within Facebook. It also opens up a new market to advertise your website with an audience that is very engaged in social activity.
Recently, we started Facebook advertising campaigns for some of our clients in an effort to promote their existing fan pages, build a bigger audience, increase social signals, increase search engine rankings, and increase website traffic. The endgame is to increase lead generating efforts through these funnels. We started this campaign with cautious optimism that we could improve lead volume through Facebook’s advertising platform.