Recently, I was shopping online for a dress and having a really hard time trying to choose the right one. I found a few I liked but they did not show how the dress looked from the back.

It’s already hard enough trying to buy a product online without seeing it or trying it on first but I feel the least an e-commerce website could do is give me a few more viewing options including zooming in and out so I could have a more realistic view of what the product looks like.

I Almost Gave Up on Online Shopping (Shocking, I Know)

I kind of have an office reputation of being a “Shopaholic.” And I’m known for always being on the hunt for the latest bargain so it’s unusual for me to give up so quickly when I’m looking for the perfect outfit.

But the experience in question left me so frustrated that I abandoned the website and almost gave up completely. Then I decided to do a few more searches for an eCommerce website when I found Asos.com. I was expecting them to be like the rest but they weren’t.

To my surprise, they not only showed me the outfit I was considering in various images from a few angles with the option of zooming in and out, but they also had a feature called “View Runway” which is a video of a model actually wearing the outfit and strutting up and down a runway just like a real live fashion show!

Now I can see how the dress fits the model’s figure, how it moves, how the fabric flows and how I might look in it. Image is everything and having a visual sample with action helped me to connect with the product and see myself in the dress. I was sold and immediately bought it.

Practical Ways You Can Use Pictures and Video to Sell Your Products Online

If your business sells products online, you probably have images to accompany the product description. That’s a good start but you can make it better. So how can you go above and beyond the standard image that people have come to expect on every ecommerce website? Like Asos.com, you can include more than one image that shows the product from different angles and add in programming that lets potential customers zoom in on the image to see more details or spin it around to get a 360 degree view.

Videos are another great way to showcase your product. Potential buyers need to see your product in motion or see it in real time. Items such as clothing, gadgets, toys and more were made to move and be displayed with action so they should be showcased in a way that will help the buyer connect with the product so they will want to buy it for themselves.

But Wait! There’s More!

Visually, videos are great but they can pack an extra punch if you upload them online to YouTube. YouTube is a video-sharing website and major search engine. So if your videos are optimized for the web, they can come up in Google search results for people who are specifically looking for your products and services online.

If your website and eCommerce system needs a makeover, contact Xcellimark. We can help drive traffic to your website, get those visitors to convert once they arrive, and help you continue to market them on an ongoing basis so a first-time customer becomes a life-long one.

You may be familiar with YouTube as an adequate way to kill boredom at home, but did you know that the video website can actually help you grow your business and drive traffic to your website? Posting videos on YouTube is one of the most effective ways of driving traffic to your website, making your website rank higher in search engines and increasing your profit potential.

First Things First: Make a Video

The first thing you want to do, of course, is to make a video. Maybe you're wondering what your video should be about. Well, what is your website about?

Let's say that you have a website that sells a product, and, for the sake of this example, let’s assume that you sell toys for small children. You want your YouTube video to be relevant to your website, so you could make a video about how to use educational toys to enrich a child's playtime experience.

How does this drive traffic to your website? You'll need to add a link to your website both in your video and in the text description of your video to make sure that viewers can access your website. When someone searches for your subject about educational toys, they'll find your video which will not only help promote your products but also direct people to your website.

Optimizing Your Video for the Search Engines

To help your video rank high, remember to fill out the "keywords" section with relevant words related to your video. While you'll want to include some keywords in the description of your video, make sure that the description reads as sentences in a paragraph and not just a list of words.

Additionally, keep your keyword concentration to a maximum saturation of 2% or YouTube may take down your video because it may be considered spam. This means that, should you have a 100 word description, any one keyword should not be used more than twice in the copy.
 

Advertise Your Video

To increase visibility of your video, and therefore your website, you'll need to advertise your video on numerous websites. You can use social networking websites such as Facebook and Twitter to get your video out there. As long as you're not using it in a spamming capacity email is also a great way to gain visibility for your video. If you know of related blogs or forums that might be interested in the content of your video, mention your video with a link in comments.

A Few More Reminders

YouTube is a valuable tool to drive traffic to your website, as long as you know how to properly utilize it. Make a video that is relevant to your website and be sure to include a URL both in the video and in your description.

Don't fall into the trap of using spamming methods that could risk the deletion of your video, and spread the word about both your YouTube video and your website to watch traffic to your website surge.

For a high-quality business video at an affordable price, contact Xcellimark. We can help you promote your video online through search engine marketing and social media services.