Content

Marketing

In today's ever-changing search and social media environment, content marketing, such as blog articles, news articles, white papers, case studies, press releases, emails, etc., is the key to helping grow your business.

And it is absolutely critical to get your content in front of your target audience through their preferred channels.

Content marketing focuses on creating different types of compelling content, then distributing that content through inbound marketing channels to attract and engage prospective clients throughout your marketing and sales process, with the goal of converting them into profitable customers.

Your potential clients use inbound marketing channels, such as search engines, social media and social sharing websites, to research products and services they want to acquire.

Content Marketing is the key to reaching your prospects through inbound channels by:

• Using content to create interest around your products and services.
  
  
• Utilizing articles, ads, email, etc. to attract your prospective clients to your website, blog, and landing pages.
  
  
• Connecting potential clients with content that helps them solve a problem or fill a need.
  
  
• Nurturing your relationship with your prospects through timely communications until they are "sales-ready" to become customers.

Creating the necessary content every month to be truly effective, especially in your Inbound Marketing campaign, can be a monumental task for many companies.

Xcellimark's Managed Content Marketing Service removes the barriers that keep many companies from moving forward with the necessary tools and content needed to be more successful.

We will work with your team to deliver the type of content and customer touch points each month that will help you more effectively grow your business.