Link Popularity

To link or not to link is the question and it’s not always an easy one. The quantity of premium incoming links to your website is critical for effective SEO efforts so you can achieve high search engine rankings for your website.

Not all incoming links are equal though, so it is important that you obtain high-quality incoming links that are considered by search engines to be valuable. The major search engines factor Link Popularity into their relevancy algorithms, so we evaluate your link structure to ensure overall SEO effectiveness.

Your link strategy and implementation accounts for at least 50% of the factors that search engines take into consideration when ranking your website. Understanding the different types of links, and the importance of each, is critical to effective website optimization and ultimately to increasing high-quality sales inquiries.

There are 3 types of links related to your website structure: incoming links, internal links, and outgoing links.

Our link popularity service is a measure of the quantity and quality of sites that link to your website. Since link popularity is a critical element of any search engine optimization effort, all of our Customer Xcelleration Programs are implemented with a link popularity plan.

Increase Traffic With Link Popularity

Link popularity is an example of the move by search engines towards off-the-page-criteria (outside of content optimization) to determine quality content. By adding off-the-page-criteria to their algorithms, search engines feel this adds the aspect of impartiality to search engine rankings.

Incoming links from other websites help define a site's reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.

Link popularity assumes that not all inbound links are equal. For example, an incoming link from a major directory carries more weight than an inbound link from an obscure personal home page. There are many sources from which you can draw incoming links, including:

• First-class directories
• Exceptional portals
• Content-rich industry websites
• High-quality related websites
• Premium press release and article directories

Specialized directories, portals and press release and article directories typically provide a one-way inbound link. While reciprocal links with related directories and websites can help in building link popularity, one-way inbound links are of greater value to increase your link popularity.

Build Links through Press Release and Article Directories

Press releases and articles are quickly becoming some of the most popular and talked about methods to build high-quality links to your website. When you distribute a press release online announcing interesting company news, people who read your press release and want more information will click on the link that leads them directly to your website.

The same thing is true with article directories. Who is better equipped to talk about your product or service than you? That’s right - no one!

Present yourself as an expert by sharing a wealth of information specifically related to your industry. Doing this draw’s people’s eye into reading your article and once again, clicking on a link that takes them to your website for more information.

Contact us today to find out how we can help you promote your company and increase your customer acquisitions through highly-qualified sales inquiries.