Casselberry Church launched its redesigned website at www.casselberrychurch.org

Xcellimark worked closely with Casselberry Church to accomplish a complete website redesign that reflects the warmth and the very hope that is their church.

Casselberry Church’s new homepage design highlights several areas of ministry that are important to the church along with a warm, welcoming message. The first three boxes on the right of the homepage reflect ongoing ministries in the church while the fourth box is changed out regularly based upon upcoming events.

Studies on church websites have shown that the page viewed the most by website visitors is the “Visitor” or “I’m New” page. Additional studies revealed that the majority of visitors to churches today viewed the website before walking through the front doors.

As a result, we emphasized the importance that visitors are to the church by creating an attractive blue banner (with a picture of the church steeple) for the homepage as well as a button in the navigation titled “I’m New.”

Finally, so as to reflect all aspects of member involvement at Casselberry Church, the homepage banner transitions between several different photos, revealing the message of openness and friendship that the church was hoping to achieve.

It was important to Casselberry Church that they update their online presence with a more modern design but without the harshness of some of the edgy websites popular today.

In response to their input, we created a website with rich colors and warm tones, a design with soft and sloping angles, all set against a backdrop of vibrant photos reflecting people from all walks of life.

Global Teams is a nonprofit Missions organization that has grown steadily in size, scope and effectiveness since its establishment in 1983. Like most nonprofit organizations, Global Teams relies on the generosity of volunteers and donors to help carry out their mission and are naturally limited in their resources or ability to establish a strong presence on the web.

In May of 2009 we were thrilled to work alongside the dedicated people of Global Teams to launch a distinctively redesigned website at www.global-teams.net, providing them an invaluable resource for their organization on an international scale.

Based on Global Teams’ unique purposes and goals, their website was developed with a creative navigational style. In addition to the traditional left to right navigation in the header, an additional short navigation down the left was established highlighting key areas of information within the site. The homepage header is a flash file transitioning between images and text that support and reflect Global Teams’ missions and objectives.

An important objective for both Global Teams and our team was to make their site cost effective by developing website pages that are easy to add, edit and manage in the administrative area of the site. Global Teams is able to add and delete urgent prayer needs, missionary information and even conceal areas of their site when missionaries are in potentially dangerous areas worldwide.

We’re excited to watch Global Teams grow and their effectiveness increase! Watch along with us.

A few years ago, I noticed that a large fast-food chain re-modeled the interior of many of its restaurants changing them from fluorescent lights with bright colors and hard seating to more neutral colors with soft lighting and comfy seating. It wasn’t surprising to see them make this change since sitting on sofas in coffee shops had become a popular meeting place for people from all walks of life.

Like brick and mortar establishments, the internet is another area of commerce that is heavily influenced by trends, consumer usability and functionality.

Florida Payroll has responded to consumer input and trends with a beautifully redesigned site that reflects their growth and sustainability as well as their forward-thinking approach to business.

Xcellimark launched Florida Payroll’s first site in 2007 with a clean, easy to use layout designed with bright, crisp colors including scenes of Orlando. In 2009 Florida Payroll approached us again wanting to update their website design to keep it relevant, as well as to reflect their consistent growth and recent business partnerships.

While working on the new design, we also redesigned their logo, stationary and marketing materials, updating their entire look to better portray their professional image.

Xcellimark’s design, copywriting and development team worked with the Florida Payroll staff to design and launch an elegant, user-friendly website that depicts the high-quality and professional work offered to its clients.

Check out their new website at www.floridapayroll.com.

Designed with rich, bold colors, it was important to Florida Payroll that the site maintains its ease-of-use while providing new and relevant information for website visitors, along with a Blog where staff can communicate up-to-date information directly to its clients in a timely manner. Since most of Florida Payroll’s clients are small businesses, it was important to reflect the hard work and dedication of small business owners in the photographs used on the website as well as to represent the many professions that use Florida Payroll’s services.