In 1950, Alan Turing posed the question: will there ever be a machine that can successfully imitate a human? In recent years, several machines have come close to passing what is known as the Turing test. Now a patent filed by Google has revealed that it is working on a machine capable of not only imitating humans, but of imitating particular humans.
Keeping things up to date on a busy business website or social networking site is essential to stay ahead of the competition, but it can be very time consuming.
For several years now there has been talk of Google using social signals alongside the familiar metrics of search engine optimization in establishing page rankings; in fact, it already does so to an extent.
Twitter will be floated on the New York Stock Exchange (NYSE) today with an asking price considerably higher than originally anticipated. With an IPO as high as $27 a share, it gives the company an assumed value of around $15.3bn – several million dollars more than when the floatation was mooted in September.
One week after the rollout of Facebook’s new graph search began, many of those who have access to it are still not sure how to approach it effectively as a social media marketing tool. Now a new post by developer Ashoat Tevosyan has clarified a few points and has gone some way towards explaining why the system took a year to develop.
What was once a simple influence measurement site has become much more influential itself over the past few days after forming an alliance with Bing. Now Klout scores are adding a new dimension to people searches on the search engine as part of a package of measures designed to make Bing a better place to build up a profile.
Most businesses have a website, a blog, a Facebook page, a Twitter account and several other marketing tools these days, but how well do they fit together? In a surprising number of cases, they are not linked up at all; while a business may enjoy a good reputation, it is difficult to hang onto casual visitors and difficult to convert fans into buyers.
Keeping up with changes in the world of search engine optimization is essential if a website based business is to benefit from high search engine rankings. There are many very clever people out there constantly working on the nuances of SEO to improve the rankings of the websites for which they are responsible.
Facebook is once again revising the way it prioritizes the stories that users see. A series of new updates aiming to push popular stories to the top looks set to change the way that adverts are consumed and means that businesses will have to rethink their social media marketing strategies if they want to stay in the spotlight.
Your email inbox is probably flooded with Internet marketing articles telling you to engage in social media, preferably by setting up a Facebook fan page for your company or brand. But are they helping you craft content for the fan page once you’ve set it up?