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Your SEO Strategy Hinges on Frequently Published High-Quality Content

There are many different ways to draw attention to your company's Web presence, so it's not helpful to think of online marketing as a zero-sum game.

4 Easy Twitter Strategies for Content Marketing Success

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business's content marketing[...]

3 Key Actions to Boost Your Value Proposition And Grow Your Business

You may have heard about the importance of your value proposition and its role in communicating the benefit of your company to your ideal customer.

5 Reasons Why You Should Be Writing Longer Blog Posts

In the content-marketing world, it has long been an article of faith that short, snappy, well-optimized blog posts are preferable to longer blog posts. This is a[...]

Effective Search Engine Optimization: Part 2

Part 2 of our series on Effective Search Engine Optimization focuses on the importance of a Keyphrase Analysis and what needs to be included in it. A Keyphrase[...]

Effective Search Engine Optimization: Part 1

I remember 11 years ago when I was talking to business owners and managers about the importance of search engine optimization, or commonly called SEO, for their[...]

The Social Media Trifecta for Restaurants and Hotels To Generate More Revenue & Build Brand Loyalty

This article was first published in the December 2011/January 2012 issue of Florida Restaurant & Lodging Magazine.

Effective Conversion Strategies for Local SEO

Last month we highlighted how Local Search has become SEO for many businesses and industries where the search engines have deemed specific keyphrases used by the[...]

Xcellimark - 2010 Year in Review

2010 has been quite the year. While there remain significant challenges fighting out of the economic blow of 2009, there were some wonderful moments of hope and[...]

The 5 Most Common Website Mistakes

A lot of websites tend to waste more money than they make. That is because the majority of websites are thought to be nothing more than little electronic brochures[...]
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