---
title: Behind the Scenes from Busting 23 of the Most Popular Marketing Myths
description: Discover the 23 digital marketing most popular marketing myths and why it’s essential to your business growth and online image to let them go.
---

[Digital Marketing & Sales Strategies | Xcellimark Blog ](https://www.xcellimark.com/blog)

# [Behind the Scenes from Busting 23 of the Most Popular Marketing Myths](https://www.xcellimark.com/blog/behind-the-scenes-of-23-busted-marketing-myths)

 Written by [Alexi Leimbach](https://www.xcellimark.com/blog/author/alexi-leimbach) | Feb 2, 2017 6:40:00 PM

> ### **“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - **Arthur M. Schlesinger**

Science and technology…

*Isn’t that pretty much what digital marketing is?*

If you incorporate **[technological automation systems](https://www.xcellimark.com/blog/holy-silos-free-yourself-from-isolated-marketing-technologies)** into your **marketing methodology** and add the **science and logic** used in *digital marketing*, then you end up getting **science and technology bound together with marketing.**

I am a Civil Engineer by training, so my brain naturally thinks in an analytical and logical mode.

So, when I realized digital marketing, or more specifically, **[inbound marketing](https://www.xcellimark.com/inbound-marketing.aspx),** is also very analytically driven with a scientifically proven formulated process, I had this thought cross my mind:

> “Wow, marketing is actually pretty cool – fun, creative, social, personable, analytical and scientific at the same time!”

So naturally, I made this for you, just in case you are wondering what the heck I am talking about:

 

 

 

 

 

 

 

 

 

 

 

The thing that* gets me* in Arthur M Schlesinger's quote is the “memory, tradition and myth” part.

What actually *formulates our responses* is "memory, tradition and myth."

Anyone who knows me knows **I do not like change.** I am obsessed with tradition, and I oppose anything breaking it.

For example, my family is still trying to break me from waking them up at 5:00 am on Christmas morning to start the day off with some Morning Joe and Christmas music.

Yes, I am a full blown adult, I realize that.

However, my memories and traditions in life are what I fall back on, no matter the stage of life. That is because they always seem to give me the warm and fuzzies, which gives me the feeling of comfort.

### What Does This Have to do with You Though?

A lot.

You see, the same comfort zone and opposition to change I experience, also inherently resides in the companies who had thrived in the good ole’ days. The days before technology took a giant leap forward.

You can’t blame them for not being ready for a change though. Their challenge in changing is completely understandable.

 

**The challenge: **In the past, their way of doing things provided them with *explosive success*.

So *why in the world* would they change anything?

That is what **they know works,** that is what **they are comfortable with,** and that is what **they will stick to doing.**

Unfortunately, there's *another* problem for the people who think this way.

It is a very **annoying, overwhelming and frustrating challenge** they are faced with if they do end up getting to the point of thinking:

> **"A little change will do me good."**

 

**The challenge: **It is *so hard* to tell these days who's telling the truth about **what is truly the most effective and efficient marketing methods, strategies and tactics** that will ultimately *grow* your business.

We are so used to hearing marketing companies all claim that *they have* the best plan to grow your business.

Usually, it sounds something like:

> **“Actually, THIS is the latest and greatest solution to getting the results you want by using XYZ technology."**

I get it, folks.

**The boy who cried wolf has cried wolf way too many times.**

It reminds me of a scene from the movie, *Elf.*

It is when Will Ferrell passes a coffee shop in New York that had a sign posted to the wall.

The sign read,

> “World’s best cup of coffee.”

So naturally, being an elf with no experience in a world other than the North Pole, he believed the sign and proceeded to walk in exclaiming,

> **"YOU DID IT!"**

 

### What Was My Solution To These Challenges?

So, this all got me to thinking one day about *all of the different reasons* I have either heard or read about, for **why companies choose not to put any emphasis on their online marketing efforts. **

*Or*, why they choose to do only the bare minimum of digital effort since** they do not see the value** of having a **[digital marketing strategy.](https://www.xcellimark.com/blog/how-to-be-successful-by-creating-the-best-digital-marketing-strategy)**

The majority of the reasons I came up with had **one common factor:** **a huge misunderstanding.**

So, I decided to talk to some people who had the same objections I had listed.

The result was that it all came down to the fact that** they did not have enough adequate information** to be able to *completely* **understand the importance of digital marketing for their business.**

You can put multiple digital marketers in a room together and ask them the same question I asked myself:

> **"What are the objections you hear from people that tend to not view digital marketing and an online presence as a vital factor to grow their company and annual revenue?"**

As the objections would get listed off, one by one by the digital marketers in that room, they will all start nodding their heads in agreement saying,

> *“Yep. I heard that one yesterday.”*

I know this because I have been in that room before.

I say that not to slam anyone who does not agree with digital marketers, but rather to **emphasize that* each* objection needs heard, understood and reviewed for accuracy,** given the ongoing advancement of today’s digital world.

### **How It All Came Together to be a Tremendous Success**

In the end, I had **a massive [list of all the objections](http://hubs.ly/H03xWDh0)** that my fellow employees at [Xcellimark](https://www.xcellimark.com/blog/311015/edit-beta/www.xcellimark.com), or myself, have heard in regards to **digital marketing and online presence. **

 

**This includes everything from:**

- [Website Design & Development](https://www.xcellimark.com/web-design.aspx)
- [Social Media](https://www.xcellimark.com/social-media.aspx)
- [Search Engine Optimization (SEO)](https://www.xcellimark.com/search-engine-optimization.aspx)
- [Content Marketing](https://www.xcellimark.com/content-marketing.aspx)
- [Email Marketing](https://www.xcellimark.com/permission-based-email.aspx)
- [Keyword Analysis](https://info.xcellimark.com/competitive-analysis)
- [Blogging](https://www.xcellimark.com/blog/how-to-crush-your-competition-with-epic-blog-content)
- and the list goes on...

 

As I listed them all out, I began to chip away *at each objection* by **explaining why each objection was merely a myth and not fact.**

As I mentioned earlier, I am a very logical and analytical person.

*I need the facts. *

*I need things to be tested and verified. *

*I need to see results* and have my hypothetical theories *proven wrong before* I can go all gung-ho into something such as inbound marketing.

Therefore, I **supported each enlightenment with the facts and explanations** that will *hopefully,* help **clear up any misunderstandings about the real effectiveness of digital and inbound marketing.**

**Thus, the blog article, [“Busted! 23 Marketing Myths Held By (Some) Industries”](http://hubs.ly/H03xWDh0) was born.**

[HubSpot](https://www.xcellimark.com/orlando-hubspot-partner-agency), a marketing automation software platform and partner of Xcellimark, loved the article so much that **they decided to use it as a [guest post on their marketing blog. ](http://hubs.ly/H03xWDh0)**

I am truly honored by the incredible response and support from the public on this article.

As I said before, all I wanted was show what’s on the other side of the inbound marketing curtain.

If I can help even one company or person see that, then I am as happy as a clam.

 

#### If you’re curious to know what the 23 Marketing Myths are, read the blog article for yourself here: **[Busted! 23 Marketing Myths Held By (Some) Industries](http://hubs.ly/H03xWDh0)**

*Editor's note: This post was originally published in July 2016 and has been updated for accuracy and freshness.* 

 

[View full post](https://www.xcellimark.com/blog/behind-the-scenes-of-23-busted-marketing-myths)

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