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Google's Matt Cutts Awarded Patent on Detecting Hidden Text & Hidden Links

One of Google's systems currently in place has been used for three years and is just now receiving its patent. This article gives a brief explanation of the patent[...]

Conduct an Online Competitive Analysis

Most people believe they know who their competitors are. Your offline competitors are often the companies that you run into at the tradeshow or in the RFP process.[...]

Give Thanks for These Top 5 Ways to Build or Rebuild High Quality Links to Your Website

In the wake of Google’s Penguin algorithmic updates, web marketers are left with the all-consuming task of getting rid of all low quality links that are affecting[...]

Put Online Press Releases to Work for You: Start Building Traffic and Links to Your Website

At Xcellimark, we truly believe in the power of the online press release, not only internally but externally for our clients. Whether we’re announcing a new website[...]

Top 3 Search Engine Optimization Tips for 2012 Direct From Google

Many of you know who Matt Cutts is, but for those who don’t, Matt Cutts is the original “Google Guy” who used to blog anonymously for Google, giving out tips and[...]

Effective Search Engine Optimization: Part 2

Part 2 of our series on Effective Search Engine Optimization focuses on the importance of a Keyphrase Analysis and what needs to be included in it. A Keyphrase[...]

Effective Search Engine Optimization: Part 1

I remember 11 years ago when I was talking to business owners and managers about the importance of search engine optimization, or commonly called SEO, for their[...]

Don't Settle For Ranking Only Once on Page 1 Search Results

Many businesses and online marketers are happy to have their website rank once on page 1 of the search engine results. However, it is possible to have more than one[...]

Does Your Website Have What it Takes to Stay in Google's Search Results? - Part Two

In my article last week, I talked about some of the new changes to Google’s algorithm and how it impacts your website’s rankings. One of those changes was the[...]

Does Your Website Have What it Takes to Stay in Google?s Search Results?

Last month we talked about Google’s latest major algorithm change and how it has definitely shaken things up in the search results. The update (called Panda for[...]
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