This video discusses how to create high-quality, authoritative content that ranks well in AI-powered search engines like ChatGPT, Perplexity, and Microsoft Copilot.
Key takeaways include:
- AI favors high-quality, authoritative content. This means your content needs to be trustworthy, citing your research and providing citations (0:24-0:37).
- It's crucial to use statistics and link out to relevant and reliable resources.
- Keeping your content up to date is essential. The video provides an example of how outdated information (an old phone number) from ancient articles was being scraped by AI, highlighting the need to constantly update content. AI will scrape everything, regardless of how old it is, so regular checks and updates are necessary for AI to trust your content.