How To HubSpot

AI Search Strategy | Engaging in Online Discussions

Written by Scott Lambert | Dec 17, 2025 6:12:34 PM

This video emphasizes the importance of engaging in online discussions, particularly on platforms like Reddit and Quora, for improving visibility in AI search results.

 

Here's a breakdown of the key points:

  • AI Prioritization of User-Generated Content: AI search engines, such as ChatGPT, Perplexity, and Gemini, prioritize user-generated content from online communities, Q&A sites, and forums. Reddit and Quora are highlighted as the top two sources for this data.
  • Building Trust and Authority: Actively participating in these forums and providing valuable answers can help AI tools recognize you as a trustworthy source.
  • Avoiding Self-Promotion: It's crucial to avoid being overly self-promotional. The goal is to provide direct, helpful answers to questions without immediately pushing your services.
  • Strategic Linking: While direct self-promotion is discouraged, you can strategically link to your own resources, such as blog articles, as an "extra resource" after providing a comprehensive answer.
  • Preferred Platforms: Perplexity specifically prioritizes Reddit discussions. Other significant platforms for AI scraping include Medium, Stack Exchange, and Stack Overflow.
  • Unscrapable Platforms: AI will not scrape content from platforms that require a login to view discussions, such as Facebook groups. LinkedIn groups are partially scrapable.