This video discusses optimizing content for multimodal search, which AI search engines are increasingly prioritizing.
Key takeaways include:
- Diversify content beyond text: Incorporate high-resolution images, infographics, and videos to accompany your text.
- Ensure accessibility and discoverability: Post transcripts, captions, and subtitles for your video content, as AI scrapes transcripts for content.
- Utilize content remix tools: Tools like HubSpot's Content Remix can help transform existing content into various formats like images, podcasts, and videos, making it more scalable for different platforms.
- AI prioritizes multimodal content: AI models like Gemini will prioritize video content in their AI overview responses, emphasizing the importance of visual and diverse content formats for better visibility.