How to Test & Validate Your HubSpot Lead Scoring Model | Lead Scoring Tips

This video outlines how to test and validate a HubSpot lead scoring model to ensure accuracy before launching it for sales follow-up or automation.

Overview

Key validation steps include:

• Previewing Score Distribution: Use the Preview Distribution action to analyze your database, revealing average scores and how contacts are clustered without making the model live.

• Testing Known Contacts: Use the Test a Contact action to search for specific contacts and verify if their calculated score matches expectations based on their actual qualifications.
• Iterative Adjustments: If test scores are inaccurate, adjust point values, group limits, or thresholds to refine the model.

Need help putting this into practice?