This video outlines how to test and validate a HubSpot lead scoring model to ensure accuracy before launching it for sales follow-up or automation.
Overview
Key validation steps include:
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Previewing Score Distribution: Use the Preview Distribution action to analyze your database, revealing average scores and how contacts are clustered without making the model live.
- Testing Known Contacts: Use the Test a Contact action to search for specific contacts and verify if their calculated score matches expectations based on their actual qualifications.
- Iterative Adjustments: If test scores are inaccurate, adjust point values, group limits, or thresholds to refine the model.
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