This training provides an introduction to AI Search Optimization. It covers the evolution from traditional SEO to new terms and strategies for AI search.
Specifically, the training focuses on:
- Top AI search engines to watch: ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
- Must-know acronyms shaping AI search:
- LMO (Language Model Optimization)
- GEO (Generative Engine Optimization),
- AISO (AI Search Optimization),
- AEO (Answer Engine Optimization),
- LLMs (Large Language Models)
- A side-by-side comparison of how AI tools deliver results versus traditional search engines, illustrating the difference in how information is presented.
The goal of this training is to serve as an essential primer for marketers and business leaders on what AI Search Optimization means and why it matters.