Creative Web Development and Design
Shapes Your Communication with Your Customers
Creative Design
Your design and how you communicate to your audience is absolutely critical to your success. All the Internet traffic in the world will not help you gain customers if you do not communicate effectively and inspire people to respond to you. Our Creative team pulls together web design, copywriting and rich media such as online video and flash to not only tell your story but to do it in a way that motivates people to buy from you.
Xcellimark Creative Services Include:
Custom Web Design
A professionally designed website is easy to navigate, effectively communicates your value proposition, and guides your visitors to your desired goal. That goal can include someone calling you for more information, emailing you requesting an appointment, or conducting an online sale. Your design should also portray your brand image in an effective way – through elegant simplicity or flashy multi-media. You decide – we deliver the results.
Online Video
Did you realize that YouTube is now the second largest search engine? Website visitors are influenced more than ever by rich media such as online video. Whether it is a company or product overview, testimonial, or training – nothing communicates and stimulates like online video. Xcellimark provides a variety of online video capabilities designed to accomplish your goals. Stand out from your competitors with online video that educates and motivates your audience.
Website Management Systems
Our website management systems allow you to quickly and easily update your website and control your ongoing website management costs. We take a modular approach to implementing the most secure and reliable website management systems that include functionality such as content management, e-commerce, news management, event management, email marketing, calendaring, catalogs and much more.
Web 2.0
It’s very important to engage your online audience, whether it's your customers, target market, suppliers or employees. Web 2.0 applications such as blogs, discussion forums, chat, RSS feeds, social media, surveys and polls not only allow your audience to easily interact with you, but also allow you to stay in control. Web 2.0 applications are a key to influencing search engine rankings, managing your online reputation, and driving customer satisfaction.
Website Copywriting
Website content is critical to informing and persuading your site visitors to take action. Your content needs to be tailored to your target audience, their personalities, and the search engines. For example, it needs to effectively communicate with different personalities of visitors who read and make decisions differently, but it also needs to be optimized for search engines and create news media buzz.
