Expert website migration services from a certified HubSpot Solutions Partner
Seamless Migration to HubSpot Content Hub
A website migration brings your content, design, and marketing engine together on a single connected platform. Done well, your visitors won’t notice the difference, your rankings remain intact, and your team will have a much easier way to publish and update.
Xcellimark plans, builds, and launches website migrations to the HubSpot Content Hub from WordPress, Wix, Squarespace, Webflow, and other platforms, protecting your SEO equity and brand at every step.
Why Organizations Move Their Websites to HubSpot Content Hub
HubSpot Content Hub brings website management into the same platform as your marketing, CRM data and reporting. This gives your team greater visibility into how website activity contributes to lead generation and customer engagement while making content easier to manage.
Organizations also use Content Hub to support personalization, automation, reporting, and AI-powered content capabilities without relying on separate systems for each function.
AI Search Is Reshaping Online Visibility
The way buyers research products and services has changed and continues to evolve. Customers increasingly use Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, conversational search tools, and traditional search engines during the buying journey. Content strategies must support both traditional search visibility and AI-driven discovery experiences, including:
If your site can be crawled or accessed through an API, your migration to HubSpot Content Hub can be planned and executed. The discovery phase confirms exactly what’s possible for your platform and configuration.
How Website Migration Supports Revenue Operations
A website is now more than just a marketing tool. For many organizations, it is essential for lead generation, customer engagement, reporting, attribution, and Revenue Operations (RevOps).
Migrating to HubSpot Content Hub helps connect website activity to CRM records, marketing automation, sales processes, and reporting.
Connect Your Website with HubSpot CRM and RevOps
Moving your website to HubSpot Content Hub connects website activity more closely with your CRM, marketing automation, sales processes, and reporting. Form submissions, website interactions, and marketing engagement can become part of the same customer record.
This gives your teams better visibility into lead generation, conversion activity, and the role your website plays in the sales process.
Connect form submissions directly to CRM records
Track website activity associated with contacts
Support lead nurturing and marketing automation
Improve reporting across marketing and sales
Strengthen attribution and Revenue Operations (RevOps) visibility
Planning for a Website Migration
A successful website migration depends on far more than copying content from one platform to another. The success often depends on four key areas of careful planning:
Design Fidelity
Your visual brand carries over by rebuilding your design on Content Hub themes. We use HubSpot's modular theme structure, which makes future updates much easier for your team to manage without developer help.
Content and Media
Pages, blog posts, images, downloadable assets, and metadata all migrate in a planned sequence. Content structures are mapped carefully, letting your team find and edit everything in its expected place after launch.
URL Structure and Redirects
Existing URLs are preserved wherever possible. Where they need to change, 301 redirects are mapped, tested, and deployed at launch to carry your search rankings to the new addresses.
Forms, Tracking, and Integrations
Forms are rebuilt natively in HubSpot, which connects them directly to your CRM. Analytics, marketing automation, and any custom functionality are reconfigured during the build and tested before launch.
Our HubSpot Website Migration Process
Every website migration follows a planned, validated process designed to protect your traffic, rankings, and brand.
- We review your website structure, content, URLs, SEO performance, forms, integrations, and key functionality. This establishes what will be migrated, updated, or retired.
- Your website design is rebuilt using HubSpot Content Hub themes while maintaining your brand and visual identity. HubSpot's modular structure also gives your team greater flexibility in managing future updates.
- Pages, blog posts, images, metadata, and other website content are migrated to HubSpot. Existing URLs are preserved where appropriate, with 301 redirects mapped for URLs that change.
- Forms are rebuilt in HubSpot and connected to your CRM. Integrations, analytics, and custom functionality are configured and tested as part of the build.
- Pages, forms, redirects, integrations, and key functionality are tested before launch. Your team can also review the website in a staging environment before it goes live.
- The new website is launched with redirects and tracking in place. Traffic, indexing, rankings, and other key indicators are monitored after launch so issues can be identified and addressed.
Protecting Your SEO Through Website Migration
SEO preservation is one of the most important factors in a successful website migration. Our process is built to protect your SEO equity at every stage:
Complete URL inventory and 301 redirect mapping
Migration of canonical tags, schema markup, and structured data
Preservation of title tags, meta descriptions, headings, and image alt text
Post-launch monitoring of rankings, indexing, and crawl errors
Internal link checks across migrated pages
Updated sitemaps submitted to Google Search Console and Bing Webmaster
These steps reduce the risk of losing organic visibility as your website moves to HubSpot Content Hub.
Support AI-Powered Content in HubSpot
Artificial intelligence is changing how organizations create, optimize, personalize, and manage content.
Migrating to Content Hub is an opportunity to improve content organization, metadata, and page structure. A more consistent content environment can support HubSpot's AI-powered tools for content creation, optimization, and personalization.
What Sets Xcellimark’s Website Migration Approach Apart
Website migration requires expertise beyond website development. Xcellimark brings HubSpot, web design, SEO, and digital marketing experience into the same migration process.
As a certified HubSpot Solutions Partner, Xcellimark understands how Content Hub works with the broader HubSpot platform.
SEO considerations are addressed throughout planning, migration, launch, and post-launch monitoring.
Your existing brand and user experience can be maintained while your website is rebuilt within HubSpot's theme and module framework.
The migration considers how your website supports lead generation, content, reporting, and your broader digital marketing strategy.
Frequently Asked Questions About HubSpot Website Migration
Most migrations take between eight and sixteen weeks, from discovery through launch, depending on your site's size, design complexity, and the amount of new design work. Smaller marketing sites with straightforward designs move faster, while content-heavy or multilingual sites take longer.
Not when the migration is planned correctly. Our process includes complete URL mapping, 301 redirects, preservation of on-page SEO elements, sitemap resubmission, and post-launch monitoring. The goal of every migration is to keep your traffic and rankings steady through the transition and to continue growing from there.
Your design carries over with the same look and feel, rebuilt on Content Hub themes that match your existing brand and visual identity. Many clients also use the migration as a chance to refresh outdated design elements.
Forms are rebuilt natively in HubSpot, connecting them directly to your CRM. Existing integrations are reconfigured for HubSpot, and any custom functionality is recreated using HubSpot's native features wherever possible.
Yes, partial migrations are possible. Some teams migrate the blog first to test the Content Hub experience, then bring over the main site once the team is comfortable. Others migrate the main site first and the blog later. The right approach depends on your priorities, and we map it out together during the assessment. Keep in mind that if you host your blog separately from your website, then the blog will need to be placed in a subdomain.
Migrating to HubSpot Content Hub helps build a stronger foundation for AI-powered content creation, optimization, personalization, and customer engagement. During the migration, content structures, metadata, page organization, and website assets can be standardized and improved. This makes content easier for AI tools to analyze, manage, and optimize.
Yes. Migrating to HubSpot Content Hub can improve visibility into how visitors interact with your website and progress through the customer journey. Because Content Hub connects directly to HubSpot CRM, organizations can better track conversions, form submissions, campaign performance, lead sources, and customer engagement. This often leads to more accurate reporting and better-informed marketing decisions.
HubSpot Content Hub runs on the same platform as HubSpot CRM. This enables website activity, form submissions, marketing engagement, and customer interactions to be directly linked to contact records and customer journeys. Teams gain greater visibility into how website visitors become leads, how leads engage with content, and how those interactions contribute to revenue and customer growth.
Your website can look nearly identical after migration if preserving your existing design is the goal. Xcellimark rebuilds websites using HubSpot Content Hub themes while maintaining your branding, visual identity, navigation structure, and overall user experience. Many organizations also choose to make selective improvements during migration, such as updating page layouts, improving mobile responsiveness, or modernizing certain design elements.
Ready to Plan Your HubSpot Website Migration?
A successful website migration starts with understanding your current site and what needs to be carried forward. Xcellimark can assess your website, identify migration requirements, and develop a clear plan for moving to HubSpot Content Hub.
Book a free website migration assessment to discuss your website and next steps.