It all starts with a digital marketing plan that will generate the content that your ideal customer is looking for at each step of their decision-making process or buyers journey.
Create informational whitepapers, educational emails, helpful checklists, timely blog articles, webinars and more to help your potential clients achieve their goals.
Not all leads are ready to buy immediately. Continue to engage your leads with valuable tips and information in timely intervals designed to help them improve their business. The more you help others, the more sales opportunities you open for yourself.
Day 1 Prospect fills out a form to receive a content offer and immediately gets a follow up email.
Day 5 Lead receives second email with valuable information. (i.e. a link to an article on your company blog.)
Day 7 Marketing Qualified Lead receives third email with an invitation to connect via phone.
Day 10 Marketing Qualified Lead calls and is ready to take the next step. (i.e. Agrees to an Inbound Marketing assesment.)
In today’s mobile world it’s incredibly important to have a website that works on all devices, including mobile, tablets and desktops. In fact, if your site is not mobile‐friendly, then it won’t even show up in mobile search results. Mobile accounts for almost 50% of online searches today, so going mobile (or responsive as it’s called in the industry) is no longer an option, it’s a must! Xcellimark can help you change your site to a responsive design. Don’t wait any longer for that!
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Read our articles on the BizHarmony and Business 2 Community website as we share thought leadership and our Inbound Marketing experience with their community.