Web Design
& Development

Some of the main areas of web design & development technology that affect how you grow your business online include:

• Custom Web Design
• Technology & Mobile Responsiveness
• Content Management System (CMS)
• Marketing Automation & Lead Nurturing
• Website Content
• Analytics & Optimization
• CRM

Websites should be developed today using advanced modular technology that is secure and allows you to easily and cost-effectively manage the content on your website.

Your website also needs to be optimized and responsive to mobile devices. It's no longer a "nice-to-have" feature. It's a necessity.

Your website needs to be able to easily evolve as you grow or as your needs change. And the technology and coding of your website is a key factor in how well search engines can effectively index and rank your website.

You might assume that merely attracting more visitors to your website will increase your sales and lead opportunities.

While this is somewhat accurate, only 25% of your website visitors are prepared to make a purchase. The remaining 75% are still in the research phase of their buying journey.

Therefore, it's crucial to provide something for the 75% who aren't prepared to purchase yet, ensuring they remain engaged until they are ready to make a purchase.

A marketing automation platform like HubSpot assists in guiding visitors from the initial research phase through the evaluation stage and finally into the decision phase, enabling you to finalize sales in a structured and systematic manner.

The process is known as lead nurturing and it has the largest impact on ROI once a visitor arrives at your website. The process of lead nurturing allows you to stay in touch with prospects who are not ready to buy now, but will be ready to do business with you in the future because you provided them with the information they needed to help make a decision in the time frame that works for them.

HubSpot's sophisticated web analytics platform delivers practical, real-time insights into your online strategies and marketing efforts.

Through the analysis and evaluation of data from this powerful platform, we will assist you in pinpointing the most lucrative sections of your website, identifying where visitors are leaving, understanding the factors driving key success events, and examining how various visitor segments engage with your site.

We also provide the opportunity to conduct A/B split testing on your PPC ads, landing pages, CTAs, and marketing offers, ensuring you maximize the profitability of your marketing initiatives.