These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

Posted by Scott Lambert on Jul 26, 2017 5:25:00 PM

I recently wrote a comprehensive article to help business and marketing professionals learn how to create the best digital marketing strategy to increase their ROI. 

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Topics: Website Development, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Marketing Automation

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert on May 24, 2017 7:29:21 PM

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

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Topics: Content Marketing, SEO, Social Media, Inbound Marketing, Digital Marketing, Inbound Sales

Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

Posted by Nancy Lambert on Feb 9, 2017 9:33:00 AM

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Content Marketing, Social Media

Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

Posted by Alexi Lambert on Feb 2, 2017 1:40:00 PM

 

“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger

Science and technology…Isn’t that[...]

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Topics: Inbound Marketing, Digital Marketing

How to Crush Your Competition with Epic Blog Content

Posted by Alexi Lambert on Jan 26, 2017 2:30:00 PM

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.

I agree.

(Wait...[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

The Shockingly Simple Steps to Creating Great Content

Posted by Alexi Lambert on Jan 16, 2017 9:30:00 PM

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.

Everyone talks about content. Everyone loves[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert on Jan 10, 2017 7:00:00 PM

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]

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Topics: Inbound Marketing, Digital Marketing, Inbound Sales

Wait...Why Are We Talking About Our Feelings Now?

Posted by Alexi Lambert on Dec 10, 2016 2:45:00 PM

This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]

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Topics: Inbound Marketing

Why Doing A Competitive Analysis Is The Best Way To Be Successful

Posted by Alexi Lambert on Nov 30, 2016 4:23:34 PM

Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]

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Topics: Inbound Marketing, How to Improve Your Website, Online Marketing Metrics

How To Get Your Prospects To Act Through Powerful CTAs

Posted by Scott Lambert on Nov 22, 2016 5:30:00 PM

 Ho ho ho, the holidays are here! Everyone is spreading their holiday cheer and anxiously awaiting their favorite day of the season to arrive, whether it's[...]

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Topics: Conversion Optimization, Inbound Marketing

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