Online Press Releases Help Promote your Business

Online press releases are a great way to get your name known on the web and to boost your website’s traffic and link popularity. Xcellimark uses the advantages of online press releases to help you receive more quality sales inquiries through our Customer Xcelleration Program.

People are going to news search engines in droves looking for information that may pertain to your business. Just look at the numbers.

Each month, more than 27 million people in the U.S. use Google News and Yahoo News to find the latest information about a wide range of topics that interest them. That’s a lot of people who could turn into potential clients for you. Online press releases help ensure that these same people can find information on your company.

Our Online PR professionals optimize and distribute your press releases to the masses on the Web to help you quickly deliver reliable and relevant information about your business. From creating the content to keeping tabs on the exposure your online press release receives, the publicity process has the potential to increase your overall sales inquiries and customer acquisitions.

Here's an inside look at what we do:

• Content Creation - Based upon our keyphrase analysis and source material provided by you, we provide copywriting services to create the press release (up to 500 words) based upon your business and target audiences.
• Content Optimization - We edit your press release and optimize it with the relevant search terms to give it more staying power in the news search engines.
• Link Popularity - We also build links from your press release to relevant content on your website. This increases the link popularity of the website and generates traffic to the site.
• Distribution - Using a variety of channels, we distribute the press release via opt-in email to more than 100,000 media outlets, industry analysts, freelance journalists and newsrooms. The press release is also submitted to Yahoo News, Google News, other news search engines and PR Web’s syndicated network news feeds.
• Archiving - Each press release is archived indefinitely on PR Web’s site, which gets over 4.5 million page views a month. The archived press release also provides a long-term link to your website.
• Tracking - We track how many people click on your press release headline to read the release, the number of times the press release was viewed, the number of times it was downloaded as a PDF, an estimate of the number of times the press release was picked up by a media outlet, and the number of times the press release was printed or forwarded to a third party.

Put online press releases to work for your company by highlighting your business products and services.