Build your social presence with strategic content and campaigns designed around your audience and business.
Why Social Media Matters
Social media gives prospects and customers another way to learn about your business, see your expertise, and stay familiar with your brand. An active presence also reinforces the credibility established by your website and other marketing efforts.
You don't need to post every day or be active on every platform. The focus should be on sharing relevant content where it has the best chance of reaching the people you want to engage.
Not Every Business Needs the Same Strategy
Your industry, audience, resources, and marketing priorities all influence how social media should be used. A strategy that works well for one organization may have little relevance for another.
Xcellimark focuses on where social media can contribute most, then builds the approach around those priorities.
Choose the Right Platforms
Platform selection should be based on your audience and the type of content you have to share, not simply where other businesses are active.
Start with Your Audience
Understanding who you want to reach guides the content, platforms, and level of activity that makes sense for your business.
What Makes Social Media Worth the Investment?
Social media can support several parts of your marketing at once, giving your content greater exposure while creating more ways for people to interact with your business.
Social content can share expertise, highlight your people, promote company news, or direct visitors to useful resources. Each post should contribute to what you want your social presence to accomplish.
Blog articles, case studies, videos, webinars, and other marketing content can be adapted for social media, giving them additional exposure and extending their useful life.
A steady presence keeps your business familiar to your audience. A consistent publishing schedule is more effective than periods of frequent activity followed by long gaps.
Engagement and campaign results show which topics, formats, and platforms resonate with your audience. Use that information to guide future content and where you invest your time.
Our Social Media Marketing Services
Xcellimark provides social media services based on the level of strategy, content, management, and campaign support you need.
- Develop a plan based on your audience, marketing priorities, and the role social media should play in your broader strategy.
- Create content calendars and posting schedules that keep your social channels organized and active.
- Develop original social content for campaigns, services, events, and other initiatives, and adapt existing marketing content for social channels.
- Manage publishing, maintain business profiles, and keep your social channels accurate and current.
- Plan and execute social campaigns for launches, events, recruiting, seasonal promotions, and other business initiatives.
- Review engagement and campaign performance to determine what is working and guide future content decisions.
Social Media Extends Your Marketing
Social media can give existing content another place to reach your audience and support new campaigns and initiatives. Articles, videos, emails, and other marketing assets can often be adapted into social content instead of starting from scratch.
When a campaign calls for original social content, Xcellimark develops messaging specifically for the platforms and audiences involved.
Why Choose Xcellimark for Social Media Marketing?
Xcellimark approaches social media as part of your broader marketing strategy. We consider your audience, existing content, other digital channels, and priorities when determining where social media can contribute.
Our recommendations focus on the platforms, content, and campaigns that make sense for your business and the resources you have available.
Experience Beyond Social Media
Since 2001, Xcellimark has worked with organizations across digital marketing, web development, SEO, content marketing, digital advertising, HubSpot, CRM, sales enablement, and Revenue Operations.
Clients benefit from a team with experience in multiple disciplines, including social media management.
Frequently Asked Questions About Social Media Marketing
Every business has different questions about social media. Here are answers to some of the topics we discuss most often with clients.
There’s no single posting schedule that works for every business. Frequency depends on your audience, available content, platforms, and marketing priorities. A manageable, consistent schedule is usually better than posting frequently for a short period and then going quiet.
Focus on the platforms where your audience is most active and where your content is a good fit. Most businesses do not need to maintain a presence on every social network.
Yes. Xcellimark creates social content for products, services, events, recruiting, promotions, and other initiatives. We can also adapt blog articles, videos, case studies, newsletters, and other existing content for social media.
Performance can be evaluated using metrics such as engagement, clicks, website traffic, leads, conversions, and campaign results. The metrics that matter most depend on what you want social media to accomplish.
Make Social Media Work for Your Business
Ready to improve your social media presence? Xcellimark can provide the strategy, content, campaign support, and management your business needs.