Analytics and Optimization Allow for
Continuous Improvement and Increased ROI
Implementing the right solution that is guided by best practices goes a long way towards success. However, you must continue to analyze and test to find what really works best for your business.
Xcellimark Helps to Continuously Optimize Your Website Through:
Testing and Analysis
There are a wide range of tools available on the market. Most people think analytical tools are primarily hosting statistics such as Google Analytics, Omniture Site Catalyst, Web Trends, Deep Metrix, etc. These tools are invaluable but they only track and report. You need to know how to analyze the data and then effectively decide what to do with the analysis.
Testing different variables on your landing pages and your conversion path is critical to increasing your conversion rates and ROI. Lots of companies can drive traffic to your website. Your success is going to be determined by how well you convert website visitors into customers. In order to find the optimal conversion path and process you must effectively conduct:
- AB split tests
- Multivariate tests
- Radical redesigns
PPC Management platforms such as ReachLocal are OK for novices with low budgets needing only one or two keywords, and no requirement to know specific information on what is working and not working. However, increasing your ROI and conversion rates require individualized adgroups to support multiple keywords, a robust analytics infrastructure such as site statistical software, website optimization software, landing page conversion optimizers, PPC campaign management systems and other analytical tools such as Test and Target. The good news is that you don’t need to invest in this infrastructure nor learn how to effectively use it. We’ve already done it for you. All you have to do is simply enjoy great results.
Conversion Optimization
Much of your success in lowering your cost per conversion or increasing your conversion rates come as a result of ongoing testing and analysis. Your business will benefit tremendously from efforts to continuously improve your online marketing performance. Launching a solution and letting the “chips fall where they may” is a recipe for failure. Your online marketplace and competition is very dynamic. They evolve. So should you. You can only attain ongoing success by focusing on continuously improving the results of your online efforts through conversion optimization.
We evaluate and test website and landing page factors according to a Conversion Sequence which evaluates factors such as:
- Clarity of your value proposition
- Visitor motivation
- Incentives
- Call-to-action
- Friction
- Anxiety
These factors all play an important role in how well you convert your site visitors to qualified leads or customers. The vast majority of businesses who run search marketing or email marketing campaigns fail to address these factors. As a result they either waste their investment or do not achieve their desired results. Our focus is to find out what really works and to make your investment profitable.
