Strengthen Your Existing Client Relationships
through Professional Email Marketing
Email marketing is one of the best ways to stay in touch with your clients. Not only is it economical, but you can customize your message for specific groups of clients and design professional layouts without the cost of printing, sorting and mailing.
Staying in touch with your customers is not always easy to do. You can have personnel dedicated to contacting your clients on a routine basis, but that can get very expensive and time consuming.
Promote Your Latest Products and Services
A much easier, cost effective, and less intrusive way to stay in touch with your clients is through email marketing. Done correctly, you can effortlessly promote your new products and services or keep your clients up to date on the latest news in your industry or company.
Stay in Touch with Prospects
Email marketing also provides you with an excellent way to stay in touch with prospects who have contacted you but have not made a buying decision yet. You can send follow-up emails to them on a scheduled basis, providing them with promotions and incentives to buy.
Xcellimark offers the Internet Marketing Toolkit which provides you with advance features such as:
- Customer Manager - gives you the ability to manage customer information and basic customer relationship management. It includes a sophisticated search and filtering functionality that mines your customer database based upon customer demographics and activity.
- Campaign Manager - builds on the Customer Manager’s search and filtering functionality and allows you to send email campaigns targeted at relevant customer groups. A sophisticated reporting feature gives you conversion data and a detailed list of which customers clicked through your email to a specific page or activity.
- Dashboard Configurator - allows you to create real-time activity reports and then display them graphically on one or more custom dashboard pages.
- Website Tracking - configures your Google Analytics tracking script and Google AdWords conversion tracking to improve your online analytics knowledge and capability.
