Blog - The Buzz On Internet Marketing

How to Compose a Persuasive Call-to-Action Message with an Offer

September 18th, 2014 by

persuasive call to actionHow do you turn an Inbound Content Marketing Strategy into a powerful force for lead nurturing and conversion? [...] Read More

Developing a Killer Value Proposition for Your Business

September 10th, 2014 by

develop a killer value propositionIf you didn’t understand the need to set your company apart from its competitors, you probably wouldn’t still be in business. However, there’s a big difference between intuitively understanding the need to communicate your firm’s value proposition, or VP, and creating a compelling statement that captures your brand and clearly differentiates it from what others are doing. To bolster the ability of your digital marketing strategy to convert your website visitors into customers, a concise and compelling company value proposition is critical. [...] Read More

How to Grow Your Business with a Digital Marketing Plan

August 20th, 2014 by

digital marketing strategyDigital marketing is basically the education (and subtly the promotion of products and services) through various forms of online digital media. [...] Read More

Create a First-Rate Content Marketing Strategy

August 13th, 2014 by

Improving Content MarketingYour Ideal Customer is Consuming Content to Decide Whether to Contact You

Regardless of how compelling your products or services are, your ideal customers will not necessarily contact you if they don’t find the information they are seeking. [...] Read More

Outlining a Tactical, Digital Roadmap to Meet Your Online Goals

August 6th, 2014 by

Develop a Digital BlueprintWould you embark on a long road trip without a map of your route? Just as you need to know where you’re going before leaving home, embarking on a quest to improve your company’s online marketing plan requires a detailed digital roadmap. [...] Read More

Build Your Digital Marketing Strategy with Constructive Business Goals

July 30th, 2014 by

set constructive goals for your businessAs soon as you decide to take a more active approach to website design and development, you’ll find yourself ahead of many of your competitors. The most common phone call I get goes something like this: [...] Read More

4 Ways to Keep Your Customers Looking Forward to Your Emails

July 23rd, 2014 by

sending emails to your customersIn spite of the well-publicized rise of social media marketing, local search campaigns and other new online marketing tools, email marketing remains a powerful arrow in your brand’s digital outreach quiver. [...] Read More

How Google Authorship Changes Might Affect Your Thought Leadership Campaign

July 16th, 2014 by

Google Authorship ChangesWhen Google Authorship was first unveiled, it was hailed as a breakthrough for content marketers who aimed to establish online thought leadership for their brands – and for the individuals behind them. [...] Read More

Facebook: The Good, the Bad and the Just Plain Weird

July 9th, 2014 by

average facebook postOnce the novelty of something wears off, it’s only a matter of time before it’s appropriate to poke fun at it. With Facebook entering its second decade of existence, we’re pretty sure that its time has come. In a moment, we’ll take a look at the latest Facebook-related critiques, humor and praise. [...] Read More

8 Keys to a Successful Digital Marketing Plan

July 3rd, 2014 by

If you’re a business owner or marketer, you understand the importance of setting business goals such as revenue growth, sales objectives, cost of customer acquisition and improving lead generation efforts. [...] Read More