Blog - The Buzz On Internet Marketing

How to Attract Your Audience with Awesome Marketing Content

October 15th, 2014 by

awesome marketing content babyIn today’s marketing world it’s imperative to continually create new content that speaks directly to your target audience. [...] Read More

How to Start Measuring Your Internet Marketing Performance

October 8th, 2014 by

measuring internet marketing performanceYou might have a killer digital marketing strategy that covers every content channel and speaks directly to each of your buyer personas, but plenty can still go wrong during the implementation process. Unfortunately, far too many marketing campaigns fall prey to a lack of attentiveness or responsiveness on the part of their stakeholders. [...] Read More

How to Identify Your Digital Marketing Campaign’s Operational Impacts

October 2nd, 2014 by

digital marketing campaign operational impactsWe don’t have to remind you about the importance of strategic planning in the context of your company’s long-term vision. That said, it’s all too easy to dive headfirst into a complex, multi-channel online marketing campaign without fully anticipating its operational impacts. [...] Read More

Pro Tips for Conducting an Online Competitive Analysis

September 25th, 2014 by

online competitive analysisDo you know what your competition is doing online? Do you even know who your online competitors are? While it might sound presumptuous, it’s entirely possible that you don’t know enough about your competition. Even if you have a good idea of how to run your online marketing strategy, not knowing who you are competing against for new customers could hurt your long-term ability to compete in the increasingly crowded digital space. [...] Read More

How to Compose a Persuasive Call-to-Action Message with an Offer

September 18th, 2014 by

persuasive call to actionHow do you turn an Inbound Content Marketing Strategy into a powerful force for lead nurturing and conversion? In addition to a compelling value proposition that captures your brand and speaks directly to prospective buyers, you need a persuasive call to action (CTA) that comes with a hard-to-resist offer. [...] Read More

Developing a Killer Value Proposition for Your Business

September 10th, 2014 by

develop a killer value propositionIf you didn’t understand the need to set your company apart from its competitors, you probably wouldn’t still be in business. However, there’s a big difference between intuitively understanding the need to communicate your firm’s value proposition, or VP, and creating a compelling statement that captures your brand and clearly differentiates it from what others are doing. [...] Read More

How to Grow Your Business with a Digital Marketing Plan

August 20th, 2014 by

digital marketing strategyDigital marketing is basically the education (and subtly the promotion of products and services) through various forms of online digital media. It differs from traditional marketing in that it uses a range of digital content, channels, processes and methodologies that enable an organization to reach it’s intended audience in real time through the methods the audience chooses to interact and engage. [...] Read More

Create a First-Rate Content Marketing Strategy

August 13th, 2014 by

Improving Content MarketingYour sales people no longer control the education or sales process for your ideal buyer. In fact, according to Google’s Moment of Truth, buyers will consume 11 pieces of content online before they decide who to contact when making a purchase. [...] Read More

Outlining a Tactical, Digital Roadmap to Meet Your Online Goals

August 6th, 2014 by

Develop a Digital BlueprintWould you embark on a long road trip without a map of your route? Just as you need to know where you’re going before leaving home, embarking on a quest to improve your company’s online marketing plan requires a detailed digital roadmap. [...] Read More

Build Your Digital Marketing Strategy with Constructive Business Goals

July 30th, 2014 by

set constructive goals for your businessAs soon as you decide to take a more active approach to website design and development, you’ll find yourself ahead of many of your competitors. The most common phone call I get goes something like this: [...] Read More