Blog - The Buzz On Internet Marketing

3 Ways to Generate More Website Traffic

April 1st, 2015 by

Generating Website TrafficThere are no magic tricks involved in getting more people to your website but we all know how important it is to work towards that goal. I don’t think we ever stop trying to increase traffic and increase leads in order to ultimately increase sales. So here are three fail-proof ways to generate more website traffic to start producing results you can see (and measure).[...] Read More

4 Things You Need to Know About Content Personalization

March 25th, 2015 by

How to Personalize ContentOne of the major themes of Inbound Marketing is personalization. It can be tricky to get personalization perfect, especially if you are confused about what it is. Many businesses simply aren’t quite sure how to effectively target content to their ideal buyers.[...] Read More

8 Ways to Court, Convert & Keep Your Ideal Customer through Inbound Marketing

March 18th, 2015 by

Zemanta Related Posts ThumbnailWe talk a lot about Inbound Marketing on our company blog. But it’s not just the latest buzz word in the Digital Marketing world that we like to throw around. It’s a proven marketing methodology backed by solid and consistent results.  According to the State of Inbound Report 2014-15, “54% more leads are generated by Inbound tactics than traditional paid marketing.”[...] Read More

How to Get Inbound Marketing & SEO to Play Nicely Together

March 11th, 2015 by

SEO & Inbound Marketing Play TogetherSeveral years ago meta keywords were king and it was almost all about how many keywords and links you had peppered throughout your content. These two elements of SEO were thought to be essential to search engine rankings and driving traffic to websites. And this method worked at one point, but not so much anymore.[...] Read More

How Inbound Marketing Means More Leads for You

March 4th, 2015 by

inbound marketing strategyHow do I get more leads? This is probably the number one question we get asked when our clients start an Inbound Marketing program. It makes sense because the main goal of most marketing strategies is to get more leads. When we use the term “lead” we are referring to anyone who is interested in your product or service. It’s these leads that we aim to convert into customers.[...] Read More

4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign

February 25th, 2015 by

social media inbound marketingIn previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media.[...] Read More

5 Tips to Blogging Success

February 18th, 2015 by

blogging successBlog writing is a key part of any Inbound Marketing strategy. In fact, an interesting statistic from HubSpot’s, The State of Inbound Marketing 2014 report states: “Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.”[...] Read More

3 Ways Inbound Marketing is the Perfect Valentine

February 11th, 2015 by

inbound marketing valentineValentine’s Day is arguably the most successful holiday mass marketing exercise in the world. Think about it. It’s actually a whole day purely dedicated to celebrating love. What’s not to love about love?[...] Read More

Context – Heir to the Content King

January 29th, 2015 by

context heir to contentThe word “content” constantly pops up in marketing. We have all heard the popular saying “content is king” because content helps you convert and its conversion you want, right? Inbound Marketing is more than creating any kind of content. It’s a methodology that creates targeted content designed to convert.[...] Read More

The Buyers Journey in 3 Simple Steps

January 27th, 2015 by

knowing your buyer personaAttracting and closing your ideal customers is critical for continued business growth, but the process of attracting your customers is not as simple as it first appears. You must know who it is you are speaking to. As we discussed in a previous article, creating a buyer persona will assist you in identifying specifically who you should target.[...] Read More