Blog - The Buzz On Internet Marketing

4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign

February 25th, 2015 by

social media inbound marketingIn previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media.[...] Read More

5 Tips to Blogging Success

February 18th, 2015 by

blogging successBlog writing is a key part of any Inbound Marketing strategy. In fact, an interesting statistic from HubSpot’s, The State of Inbound Marketing 2014 report states: “Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.”[...] Read More

3 Ways Inbound Marketing is the Perfect Valentine

February 11th, 2015 by

inbound marketing valentineValentine’s Day is arguably the most successful holiday mass marketing exercise in the world. Think about it. It’s actually a whole day purely dedicated to celebrating love. What’s not to love about love?[...] Read More

Context – Heir to the Content King

January 29th, 2015 by

context heir to contentThe word “content” constantly pops up in marketing. We have all heard the popular saying “content is king” because content helps you convert and its conversion you want, right? Inbound Marketing is more than creating any kind of content. It’s a methodology that creates targeted content designed to convert.[...] Read More

The Buyers Journey in 3 Simple Steps

January 27th, 2015 by

knowing your buyer personaAttracting and closing your ideal customers is critical for continued business growth, but the process of attracting your customers is not as simple as it first appears. You must know who it is you are speaking to. As we discussed in a previous article, creating a buyer persona will assist you in identifying specifically who you should target.[...] Read More

Why Buyer Personas Matter

January 22nd, 2015 by

why buyer personas matterAs a professional, you understand that marketing is key to the success of your business but Inbound Marketing differs from traditional marketing. In today’s article we explore the most crucial elements needed to achieve stellar results for your company. One of the most important components, if not the most important, of a successful inbound marketing strategy is identifying your Buyer Persona.[...] Read More

Inbound Marketing vs. Traditional Marketing

January 20th, 2015 by

inbound marketing vs traditional marketingMany business professionals are not sure how Inbound Marketing differs from traditional marketing and might be reluctant to switch from the old to the new. If it’s not broken, why fix it… right? Well, statistics show that *54% more leads are generated by Inbound tactics than traditional paid marketing. That’s a lot of leads! And adopting an Inbound marketing strategy helps you find them.[...] Read More

Kick Your Inbound Marketing Into Overdrive With These Helpful Articles

January 14th, 2015 by

Long Form Content MarketingOver the years, we’ve written a lot of blog articles. And although we’ve designed our content to be helpful, we realize it can take some time searching through the archives to find the blog posts that give you that “A-ha!” moment. So we’ve taken the guess work out of figuring out where to start on our blog and hand-picked a couple of articles that we feel will inspire you to inbound marketing success. Check them out below![...] Read More

Out With the Old & In With the New: 3 Ways to Overhaul Your Marketing Tactics in 2015

January 7th, 2015 by

inbound marketing makeoverDo you feel like your current marketing efforts are outdated and ineffective? You see the analytics and they aren’t what they used to be. Traffic is down. So are your leads. And you’re the one drowning under pressure to do better, sell more. Well, we’re about to throw you a life preserver with three ways you can makeover your marketing tactics for the New Year.[...] Read More

Out of Ashes Rises a New Life

December 29th, 2014 by

digo school kids kenya projectAs I scrambled to get ready to leave town for the holidays, I was desperately looking for a book that my wife wanted to find. As I rumbled through boxes looking for this book before we left, to my surprise I found a Birmingham News article about our family 25 years ago.[...] Read More