Blog - The Buzz On Internet Marketing

Context – Heir to the Content King

January 29th, 2015 by

context heir to contentThe word “content” constantly pops up in marketing. [...] Read More

The Buyers Journey in 3 Simple Steps

January 27th, 2015 by

knowing your buyer personaAttracting and closing your ideal customers is critical for continued business growth, but the process of attracting your customers is not as simple as it first appears. You must know who it is you are speaking to. [...] Read More

Why Buyer Personas Matter

January 22nd, 2015 by

why buyer personas matterAs a professional, you understand that marketing is key to the success of your business but Inbound Marketing differs from traditional marketing. In today’s article we explore the most crucial elements needed to achieve stellar results for your company. [...] Read More

Inbound Marketing vs. Traditional Marketing

January 20th, 2015 by

inbound marketing vs traditional marketingMany business professionals are not sure how Inbound Marketing differs from traditional marketing and might be reluctant to switch from the old to the new. [...] Read More

Kick Your Inbound Marketing Into Overdrive With These Helpful Articles

January 14th, 2015 by

Long Form Content MarketingOver the years, we’ve written a lot of blog articles. And although we’ve designed our content to be helpful, we realize it can take some time searching through the archives to find the blog posts that give you that “A-ha!” moment. [...] Read More

Out With the Old & In With the New: 3 Ways to Overhaul Your Marketing Tactics in 2015

January 7th, 2015 by

inbound marketing makeoverDo you feel like your current marketing efforts are outdated and ineffective? [...] Read More

Out of Ashes Rises a New Life

December 29th, 2014 by

digo school kids kenya projectAs I scrambled to get ready to leave town for the holidays, I was desperately looking for a book that my wife wanted to find. As I rumbled through boxes looking for this book before we left, to my surprise I found a Birmingham News article about our family 25 years ago. [...] Read More

Merry Christmas from Xcellimark

December 17th, 2014 by

Wishing you a Happy Hanukkah, the Merriest Christmas and a blest Holiday Season! We hope we can help make 2015 a great year for you. [...] Read More

Xcellimark Gives an Orlando Oral Surgical Practice A Makeover with a New Digital Marketing Program

December 10th, 2014 by

For over 2 years Xcellimark has managed the Digital Marketing strategy and implementation for Winter Park Oral Surgery, a maxillofacial and oral surgery practice serving Orlando, Winter Park and surrounding communities such as Maitland, Winter Springs, Casselberry and Oviedo. [...] Read More

How Inbound Marketing Impacts Business Growth – Part 2

December 3rd, 2014 by

In last week’s article we outlined the inbound marketing components and the inbound marketing stages of attracting, converting, closing and delighting customers. The key to this methodology for growing your business is how well you match the content to your ideal buyer needs in the different stages of the buying cycle, also known as the buyer’s evaluation journey. [...] Read More