Competitive

Analysis

Knowing how you stack up against your competitors online is crucial to your online marketing success.
You need to know where your competitors are beating you and where they are lacking.

You are in a competitive marketplace, and how well you market your company versus your competitors online will determine your lead volume, sales opportunities, and ultimately the growth of your business.

97% of buyers now use online media when researching products and services in their local market. [BIA/Kelsey]

By a factor of 3 to 1, B2B buyers say that gathering information on their own online is superior to interacting with a sales representative. [Forester Research]

67% of your buyers’ evaluation journey is completed online before they will contact a sales representative. [Sirius Decisions]

By 2020, 80% of the buying process will occur without any direct human-to-human interaction. [Gartner and Forrester]

This stage is all about analyzing your ability to attract your ideal buyers in comparison to your competitors' ability to attract your buyers.

We do this through 9 separate analysis:

1. Website Strength Evaluation.
   
   
2. Inbound Link Analysis.
   
   
3. SEO Content Analysis.
   
   
4. Social Media Reach Analysis.
   
   
5. Social Engagement.
   
   
6. Top Content Shares for your industry.
   
   
7. Top pieces of content shares for your specific keyphrases.
   
   
8. Mobile User Optimization Analysis.
   
   
9. Our tailored recommendations for each of the completed analysis.

This Consideration Stage Assessment determines how well you and your competitors are converting your website visitors into leads.

There are 3 Parts to this assessment:

1. Marketing Tactics Evaluation.
   
   
2. Site Engagement Analysis.
   
   
3. Our recommendations to you based on the results of our assessments.

The Decision Stage Assessment determines and compares how well you and your competitors nurture leads to close sales.

There are 5 parts to this assessment:

1. Lead Qualification Analysis.
   
   
2. Sales Opportunities Analysis.
   
   
3. Ability to Generate Sales Opportunities Analysis.
   
   
4. Site Engagement Analysis.
   
   
5. Our recommendations to you based on the results of these analysis.

We give you an in depth summary of the entire analysis and our recommendations for beating your competition based off of this information.

We develop a preliminary game plan on how to strategically and tangibly beat your competition. You no longer are in the dark on where you stand and what you can do about it.