Discover the Right Digital Marketing Mix
to Reach Your Target Audience
Determining the most effective online marketing channel to reach your target market is critical to your success. It includes understanding the best way to reach your market, testing your campaign and continuously managing your performance.
Xcellimark Digital Marketing Services Include:
- Search Engine Marketing
- Social Media Marketing
- Display Advertising
- Email Marketing
- Online Press Releases
Search Marketing
Search engines are the 800 pound gorilla of online marketing. Over 80% of your target market uses them to research your services to determine if they want to do business with you. Search engine results are driven by three (3) main search programs:
It is very important to know the difference between each search program so the correct search program can be implemented based upon your geographic market, immediacy of results and budget. In addition to search, ongoing optimization through testing, analysis and high-converting landing pages is critical to generating profitable results.
Social Media Marketing
What is the goal of your social media efforts – branding or link building? Creating awareness or lead generation? Building buzz or customer loyalty? Your goal will determine the optimal social media mix of Facebook, Twitter, LinkedIn, YouTube, Flickr, Blogs, social bookmarking and others to make your social media marketing investment pay off for your business. We work with you to customize your social media marketing program and then train your employees on the most effective way to manage it.
Display Advertising
Display advertising not only serves as a very effective channel for branding, it actually stimulates demand for search. Recent studies show that about 31% of people who choose to interact with a brand online will click on a display ad. Of those that don’t click on the ad, an estimated 27% will perform a search on the brand for more information. We develop custom landing pages and test competing ads to ensure that you get the highest return on your display advertising investment.
Email Marketing
Strengthening your existing relationships with customers and contacts is one of the most cost effective ways to improve your bottom line. It extends the life cycle of your client base, grows the life time revenue of your client base, and converts those who have already contacted you. The key to strengthening your existing relationships is through email marketing. Email marketing requires a fairly easy to use but sophisticated capability to continually market to your existing clientele. Setting up a system that almost runs itself, tracks performance and determines the most successful activities for ensuring profitable relationships is delivered by our Internet Marketing Toolkit. It’s much more than email marketing - its profitable relationship building.
Online Press Releases
Online press releases have evolved to be much more that just creating news or media buzz. While that is extremely beneficial to your business, it also has become a critical element to social media marketing and building high-quality incoming links that impact your search engine rankings. Xcellimark has determined the most effective ways to leverage online press releases to drive significant recognition, website interaction and search engine rankings for your website.
