Internet Market Research

Website Analysis

Did you know that the way a website is designed and coded can have a significant impact on your website’s ability to rank high in search engines' organic listings? Get your website optimized for search engines, through Xcellimark's following services:

  • Review website coding and technology platform being used for the website
  • Analyze programming techniques used
  • Identify any risk factors that could hinder effective search engine optimization
  • Analyze current positioning for targeted optimized keyphrases in search engines
  • Make recommendations to improve the effectiveness of the website for search engine optimization

Keyphrase Analysis

Our Internet Market Research begins with an Internet marketing questionnaire to help us fully understand your markets, products, competition, and marketing objectives. Our unique approach to a keyphrase analysis helps us understand all the keyphrases that are currently being used in searches, the Internet market demand of your products and services, the level of competition, and the current market value of each related keyphrase. From this very detailed analysis, a search engine strategy is developed with recommendations for implementation. Specifically we perform the following services:

  • Market research to identify and analyze the keyphrases that are the most relevant for your business
  • Project monthly search volume and number of competitors
  • Develop keyphrase themes for an optimization strategy
  • Recommend top keyphrase themes and any additional initiatives required to achieve a top ranking position

Competitive Analysis

Understanding the level of competition is important in search engine marketing. Some of the competitive services we offer are:

  • Identify the Top 10 websites for each keyphrase to be optimized
  • Analyze the content for the Top 10 websites for each keyphrase
  • Perform link analysis for each of the Top 10 websites for each keyphrase
  • Prepare competitive assessment and comparative analysis document

Current Link Analysis

Link popularity is critical for your website to receive high rankings in search engine organic listings. Our link analysis includes:

  • Identify and analyze your current link structure
  • Analyze incoming links including specific domain names, linked pages, link text
  • Identify link candidates to support optimization work

Prepare Detailed Implementation Plan

In our most comprehensive market research, a detailed implementation plan is developed as a blueprint for search engine marketing success. This is especially useful in highly competitive markets. Our website marketing strategy plan focuses on what will be required to gain a Top 10 ranking in the major search engines. The plan includes:

  • Search Engine Optimization strategy and plan
  • Link Building strategy and plan
  • Directory Submission plan
  • Action plan for existing link structure and arrangements
  • Establishment of investment requirements for plan implementation and performance management

 
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