Search Engine Marketing (SEM) Surpasses All Media ROI
Search Engine Marketing
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There is little debate that search engine marketing (SEM) has surpassed all traditional media except TV, including print, radio, Yellow Pages, direct mail, telemarketing, etc., in terms of advertising dollars spent. Search engine marketing has also surpassed other Internet advertising media such as display advertising and email marketing in terms of business exposure and advertising dollars spent. What’s even more stunning is that the ROI on search marketing surpasses all media, including TV advertising.
The Facts About Search Engine Marketing
To give you some perspective on how critical search engine marketing is to your business, Pew Internet research reports the following statistics about Internet users:
88% use search engines to find information
81% search for information online about a service or product they are considering buying
75% buy a product online
62% watch videos online
51% take a virtual tour of a location online
This list goes on and on, which simply means, “you have to have an effective search engine marketing program” to reach your target audience in today’s marketplace. You can trust that your competitors are doing it, possibly capturing your business growth and clients.
Search Engine Marketing: A Major Business Priority
SEM is so important to businesses that SEMPO’s (Search Engine Marketing Professional Organization) research highlights that almost half (43%) of senior executives are “very involved” in their company’s SEM programs.
The Three Major Components of SEM
There are many different components to search engine marketing, but it is primarily broken down into three different services that are designed to get your business listed on the first page of a search engine results page.
Search Engine Advertising (SEA)
Also known as Pay Per Click or PPC, search engine advertising allows your website to get listed on the first page in the search engines even if your website does not rank high naturally. It’s a great way to market your products and services and to take advantage of all the benefits the search engines offer your business. In addition, your website is not restricted by the myriad of factors involved in getting your site ranked high in the search engines organically, such as the age of your site, SEO content, incoming links, etc. Xcellimark offers you a customized search engine advertising program designed specifically for you. Individualized programs include:
An analysis of your existing campaigns
Targeted keyphrase research and selection
Compelling ad copy creation
Specialized landing pages
Ongoing testing and improvements
It is widely known that professional setup and campaign management is crucial for achieving your target ROI. Search engine advertising may look easy, but there is much more to it than meets the eye.
If you already have a PPC campaign but are not pleased with your results, or if you haven’t ventured into the world of search engine advertising but are interested in improving your overall sales leads, contact us or give us a call at 888-678-3062.
Search Engine Optimization (SEO)
Also known as organic or natural search, search engine optimization allows your website to rank high in the search engine results naturally, without having to pay for each click you receive. Of course, this is the dream that all businesses have. However, few actually achieve this dream because the path to SEO success is not an easy road. It is a long-term strategy that you must be willing to work towards and you must know all the ins and outs of SEO to truly be successful. There are no quick fixes, but it is well worth the effort.
It is very important that you design and program your website from the very beginning with search engine optimization in mind or else you may handicap yourself from the very start. Xcellimark is certified in advanced search engine optimization and therefore understands all the key aspects of SEO, from design and development to link building, social media, rich content, marketing and more to ensure that you are successful in the long term. Contact us or give us a call at 888-678-3062 today to find out how you can begin the process of ranking high in the search engines.
It has been estimated that almost 40% of all Internet searches are for local businesses and that percentage continues to rise each year. Due to the increasing interest in local search, all three of the major search engines (Google, Yahoo and Bing) have set up proprietary platforms to serve up local results for search keyphrases. You’ve probably noticed them yourself. For example, Google has up to 10 local listings with locations displayed on a Google map, including a link to the businesses’ website. Local search has grown to be a critical component for any company that wants to promote their business in a local market.
Each search engine handles their local search a little differently so you need to be familiar with the ins and outs of each search engine to get it right. In addition, there are other aspects of local search that need to be considered for any business that is tied in closely with their local market. Having a professional handle this for you is highly recommended. Xcellimark’s employees are highly trained in all aspects of search engine marketing, including local search. Contact us or give us a call at 888-678-3062 to find out how we can help you promote your business through local search.
Search Engine Marketing Professionals
As you can see, there are several different components to search engine marketing and each one can be very important to your business. Most businesses actually need to do all three – search engine advertising, search engine optimization, and local search – to utilize the Internet to its maximum potential. It has been proven that the Internet is where most businesses will find their growth today and in the future. Don’t get left behind by your competition.