At Xcellimark, we truly believe in the power of the online press release, not only internally but externally for our clients. Whether we’re announcing a new website launch or promoting a new product or service for a client, it’s been proven over the years that no matter how many changes the search engine algorithms go through (Pandas and Penguins, oh my!), online press releases remain a great way to build high-quality links and increase traffic to your website.
When you distribute a press release online, people who read it will want more information. They usually get it by clicking on the links that can be embedded within the release that lead them directly to your website.
All of that may sound good but the hardest part is actually coming up with a topic to write the press release on. In fact, when I talk to clients, they express that it’s a common problem so that’s why I wanted to share a few topic suggestions to help get a press release started:
1. New Products & Services – whether it’s a new product or service you’re offering make sure your audience knows about it. This is an easy way to whip up frequent press releases that can drive links to specific product pages where visitors can make a purchase or landing pages where they can get more information on services. You’ll be amazed at the influx of traffic and inquiries coming into your website.
2. Speaking Engagements – as an industry expert, people want to hear from you and a lot of times they are willing to go wherever you are to learn more. Let them know about your future speaking engagements so they can make plans to come and hear you speak. The more popular they think you are, the more likely they will be to turn to you as a trusted resource for information, and in turn, buy your product and/or service.
3. Company News – think about new hires, awards received, local charities your company has worked with as topics for press releases. I also like to encourage clients to think outside the box for press releases. Is there someone in your company who has an extraordinary talent? Maybe they are a neighborhood thespian that got rave reviews in the local newspapers or maybe they volunteer heavily in the community – these are all press release topics to consider because they show the human warmth of your company and how active you and your employees are outside the four walls of the office.
But before you get started optimizing your release for online distribution, make sure it meets the basic standards. Check out this resource for helpful tips on how to write a press release to make sure it’s newsworthy and enticing for readers no matter what the distribution method is: http://www.inc.com/guides/2010/09/how-to-write-a-press-release.html.
To learn more about how Xcellimark can help you craft the perfect online press release that builds links and drives traffic to your website, visit www.xcellimark.com for more information or click here to contact us now.