Improving the link popularity of your website should be the key component of any SEO program because the quantity of premium incoming links to your website is critical for effective SEO efforts. One way of doing this is to implement a link strategy that produces high-quality incoming links.

Attracting Quality Incoming Links
Not all incoming links are equal so it is important that you obtain high-quality incoming links that are considered by search engines to be valuable. The major search engines factor link popularity into their relevancy algorithms, so you need to evaluate your link structure to ensure overall SEO effectiveness.

Your link strategy and implementation accounts for at least 50% of the factors that search engines take into consideration when ranking your website. Understanding the different types of links, and the importance of each, is critical to effective website optimization and ultimately to increasing high-quality sales inquiries.

There are 3 types of links related to your website structure: incoming links, internal links, and outgoing links.

Measuring link popularity will help you determine the quantity and quality of sites that link to your website. Since link popularity is a critical element of any search engine optimization effort, you want to make sure your search engine optimization program includes a link popularity plan.

Learn another way to improve the link popularity of your website in Part 2.