This video discusses strategies for optimizing content to surface in AI-powered search engines like ChatGPT, Perplexity, and Gemini.
Key topics covered include:
- Optimizing metadata: The video emphasizes the importance of optimizing meta descriptions for conversational summaries.
- LLM sitemaps: A new concept, an LLM sitemap, is introduced as a specific tool for guiding AI crawlers on what content to scrape from a website. This functions similarly to a robots.txt file but is tailored for AI.
- Implementing LLM sitemaps: It is suggested to set up an LLM sitemap and include it in your robots.txt file to enhance crawlability for AI. This should also be applied to blogs.
- Future of LLM sitemap templates: The speaker notes that a standard template for LLM sitemaps is not yet available but anticipates one in the future. In the meantime, it's recommended to start exploring how to add the sitemap to your robots.txt.
