Digital Marketing & Sales Strategies | Xcellimark Blog

Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

New Accredited Digital Marketing Training Certification Courses Offered by Xcellimark

Posted by Scott Lambert on Apr 18, 2019 10:11:10 AM

Xcellimark has become the first Digital Marketing agency in the United States selected by the Digital Marketing Institute (DMI) to offer its globally-recognized[...]

Topics: Company News, Digital Marketing Courses

8 Powerful Reasons to Upgrade Your Website & Marketing Software Now

Posted by Scott Lambert on Aug 8, 2018 4:54:28 PM

Recently I received a request to meet with some friends and business associates to talk about their website and marketing efforts. They run a successful online media[...]

Topics: How to Improve Your Website

How to Create the Ultimate Competitive Analysis Strategy

Posted by Scott Lambert on Feb 28, 2018 2:26:30 PM

How to Create the Ultimate Digital Marketing Strategy

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]

Topics: Content Marketing, Website Development, SEO, Social Media, Inbound Marketing, Digital Marketing, Online Marketing Metrics

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

Posted by Scott Lambert on Jul 26, 2017 5:25:00 PM

I recently wrote a comprehensive article to help business and marketing professionals learn how to create the best digital marketing strategy to increase their ROI.

Topics: Website Development, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Marketing Automation

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert on May 24, 2017 7:29:21 PM

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

Topics: Content Marketing, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Inbound Sales

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert on Jan 10, 2017 7:00:00 PM

25-ways-you'll-get-caught-in-a-failing-lead-generation-mess.png

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]

Topics: Inbound Marketing, Digital Marketing, Inbound Sales

How To Get Your Prospects To Act Through Powerful CTAs

Posted by Scott Lambert on Nov 22, 2016 5:30:00 PM

How Tp Get Your Prospects To Act Through Powerful CTAs

Ho ho ho, the holidays are here! Everyone is spreading their holiday cheer and anxiously awaiting their favorite day of the season to arrive, whether it's[...]

Topics: Conversion Optimization, Inbound Marketing

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert on Nov 9, 2016 11:30:00 AM

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome.

Topics: Content Marketing, Inbound Marketing

7 Big Marketing Mistakes Engineers Make (& Why You Need To Avoid Them)

Posted by Scott Lambert on Nov 3, 2016 9:02:50 PM

You might say that I have a soft spot, in fact a fascination and high respect for engineers. My three daughters would be rolling their eyes at me right now saying[...]

Topics: Inbound Marketing, Inbound Sales

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