Recent Posts by Scott Lambert

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Scott Lambert

Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

How to Improve Your Content Marketing Strategy

Posted by Scott Lambert

Pretty much everyone is spending more time online these days – including your buyers.  They use the internet to educate themselves on how to overcome their challenges[...]

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Topics: Content Marketing

How to Grow Your Business During a Tough Economy

Posted by Scott Lambert

With very few exceptions, most businesses and entire industries are suffering from the impact of COVID-19. As the threat of an economic recession looms, businesses[...]

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Topics: Inbound Marketing, HubSpot

How to Use Social Media Marketing to Grow Your Business

Posted by Scott Lambert

Now is a great time to use social media to connect and engage with your target audiences. Whether you are helping them reach their goals or overcome challenges they[...]

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Topics: Social Media, Social Selling

Here Are the Top Trends in Marketing & Sales Right Now

Posted by Scott Lambert

I think we can all agree that 2020 has created many new challenges for businesses throughout the world. With all the changes happening right now, business executives,[...]

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Topics: Digital Marketing, Inbound Sales

Here are the 7 Top Questions about Digital Marketing Right Now

Posted by Scott Lambert

With all that is happening in the world and in business today, understanding “digital” has become one of the most talked-about and sought-after solutions for business[...]

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Topics: Inbound Marketing, Digital Marketing

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

Posted by Scott Lambert

We recently updated a comprehensive digital marketing strategy guide to help business and marketing professionals learn how to create the best digital marketing[...]

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Topics: Website Development, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Marketing Automation

7 PPC Tips Vital to Your Advertising Campaign

Posted by Scott Lambert

 

Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's one of the most cost-effective means of[...]

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Topics: PPC

SEO (Search Engine Optimization): An Ever-Changing Strategy

Posted by Scott Lambert

 

Much has changed over the years in how search engines like Google, Yahoo, Bing, and Baidu crawl, index, and rank webpages in their search engine results. Maximizing[...]

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Topics: SEO

How To Boost Your Business Right Now

Posted by Scott Lambert

The COVID-19 crisis is impacting every business, organization, and the people they serve. Your buyers are spending more time online now than ever before. It’s the[...]

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Topics: Marketing Automation

20 Reasons Your Company Desperately Needs Marketing & Sales Automation

Posted by Scott Lambert

Marketing and sales automation is a technology platform that marketers and salespeople use to automate certain activities, tasks, and processes that previously[...]

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Topics: Marketing Automation

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