Recent Posts by Scott Lambert

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Scott Lambert

Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

How To Boost Your Business Right Now

Posted by Scott Lambert

The COVID-19 crisis is impacting every business, organization, and the people they serve. Your buyers are spending more time online now than ever before. It’s the[...]

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Topics: Marketing Automation

20 Reasons Your Company Desperately Needs Marketing & Sales Automation

Posted by Scott Lambert
Needs Marketing Automation

Marketing and sales automation is a technology platform that marketers and salespeople use to automate certain activities, tasks, and processes that previously[...]

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Topics: Marketing Automation

10 Top Digital Marketing Trends You Should Be Using in 2020

Posted by Scott Lambert
10 Top Digital Marketing Trends You Should Be Using in 2020 | Xcellimark Blog

Some might describe digital marketing as a science. In many ways, it’s an artistic work in progress. Far from being a static element of online life, digital marketing[...]

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Topics: Inbound Marketing, Digital Marketing

9 Reasons Executives Need Effective Digital Skills

Posted by Scott Lambert
Executive Digital Marketing Training

You’re an executive in your company, perhaps even the owner. You have an incredible amount to do each day. Yet, there is no bigger or more important investment of[...]

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Topics: Digital Marketing, Digital Marketing Courses

The Best Website Content Management Systems (CMS) Have These Capabilities

Posted by Scott Lambert
Content Management Systems (CMS) Should Have These Capabilities | Xcellimark Blog

If your company has been around for any length of time, then you are most likely on your second, third, or even fourth version of your website. So, you may feel that[...]

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Topics: Content Marketing, Website Development, How to Improve Your Website, Marketing Automation

10 Reasons Military Veterans Should Consider Digital Marketing as Their Next Career

Posted by Scott Lambert
Military

Your life is soon changing. After years spent in the military, you’re ready to get out into the world to do something new, interesting, and in-demand. A career in[...]

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Topics: Digital Marketing Courses

This is How to Get the Best Credentials in Digital Marketing

Posted by Scott Lambert
Digital Marketing Credentials

There are dozens of options available to you today to help you learn digital marketing. Yet, before you choose any single program or course, you need to consider[...]

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Topics: Digital Marketing Courses

What are Buyer Personas and Why Do They Matter?

Posted by Scott Lambert
Why Buyer Personas Matter | Xcellimark Blog

As a professional, you understand that marketing is key to the success of your business, but digital marketing differs from traditional marketing. In today’s article,[...]

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Topics: Inbound Marketing

Here Are The Most Important Keys To Successful Digital & Social Selling Training

Posted by Scott Lambert
Digital & Social Selling

Recognizing the value of digital and social selling is just the first step in implementing a program that will help your business be successful. You also must select[...]

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Topics: Social Selling

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. 

But do your[...]

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Topics: Content Marketing, Inbound Marketing

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