Recent Posts by Scott Lambert

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Scott Lambert

Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

What is Sales Enablement & How Does It Help You Close More Leads?

Posted by Scott Lambert
What is Sales Enablement & How Does It Help You Close More Leads?

 

Companies are always competing against one another for customers. From finding the right hook for their target audience to implementing unique marketing strategies,[...]

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Topics: Marketing Automation, Inbound Sales, Sales Training, HubSpot, CRM

What is a CRM — What Does It Do and How Do You Use It?

Posted by Scott Lambert
What is a CRM — What Does It Do and How Do You Use It? - Xcellimark Blog

 

Are your employees struggling with following up with leads promptly? Are you completely out of the loop with your employees on their lead generation and sale[...]

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Topics: Marketing Automation, Inbound Sales, Sales Training, HubSpot, CRM

Context Over Keywords: High-Ranking Content Demands More

Posted by Scott Lambert
Context Over Keywords: High-Ranking Content Demands More - Xcellimark Blog

 

As marketers, we have heard the adage of content is king so often that we’ve lost count. We all know that content has an important place in any business’s marketing[...]

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Topics: Content Marketing, SEO, Inbound Marketing, Digital Marketing

Forget B2B and B2C — Successful Marketing is H2H

Posted by Scott Lambert
Forget B2B and B2C — Successful Marketing is H2H - Xcellimark Blog

 

If you’ve been part of our community for any length of time, you probably know how important we think it is to build trust.

It’s no secret that people make their[...]

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Topics: Inbound Marketing, Digital Marketing, Inbound Sales

HubSpot Service Hub [2021 Updates]

Posted by Scott Lambert

 

HubSpot customers got some exciting news during Inbound 2020. HubSpot released several new updates for the Sales, Marketing, CMS, and Service Hubs.

In this article,[...]

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Topics: HubSpot

HubSpot CMS Hub [2021 Updates]

Posted by Scott Lambert
HubSpot CMS Hub [2021 Updates] - Xcellimark Blog

 

Did you know that WordPress is one of the most hacked website CMS systems out there? In fact, over 90% of the websites that were hacked in 2020 were built on[...]

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Topics: How to Improve Your Website, HubSpot

HubSpot Marketing Hub [2021 Updates]

Posted by Scott Lambert
HubSpot Marketing Hub [2021 Updates] - Xcellimark Blog

 

Inbound is always an exciting time of year for HubSpot customers. Why? Because every year at Inbound, HubSpot announces new updates released in the current year as[...]

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Topics: Inbound Marketing, Marketing Automation, HubSpot

HubSpot Sales Hub [2021 Updates]

Posted by Scott Lambert
HubSpot Sales Hub [2021] Updates - Xcellimark Blog

 

Most sales team leaders don’t use the tools that you provide to help them do their job. In fact, 76% of sales leaders believe their teams use a small fraction of[...]

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Topics: Inbound Sales, HubSpot, CRM

Do Your Customers Trust You? Here's What You're Missing If They Don't

Posted by Scott Lambert
Do Your Customers Trust You? Here's What You're Missing If They Don't

2020 has been a year of change and adaptations.

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Topics: Content Marketing, Digital Marketing, Selling Your Business

How to Sell the Way People Buy with Inbound Sales

Posted by Scott Lambert
How to Sell the Way People Buy with Inbound Sales

 

I know I have said this so many times before, but it’s worth repeating again in light of this article - your sales team no longer controls the buying process. Your[...]

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Topics: Inbound Sales