This video discusses the importance of structuring content for AI search engines to improve crawlability, interpretation, and ranking of web pages.
Key takeaways include:
- Clear and Concise Structure: Content, whether in blog articles or on a website, needs to be structured clearly and concisely. This involves using correct headings (H1, H2 tags) and ensuring direct answers to those headings.
- Conversational Tone: While direct answers are important, maintaining a conversational tone is preferred by AI because it mimics human interaction.
- Formatting for AI: AI models prefer content that uses headings with direct answers, bullet points, and bold text where relevant. They also favor FAQs and resource pages, as these formats allow for the most concise information extraction.
- Ease of Crawling and Scraping: By structuring content in a way that mirrors how AI presents information (e.g., headings, direct answers, bullet points), it makes it easier for AI to crawl and scrape the data, reducing the effort for the AI. Conversely, long, unorganized paragraphs are less likely to be scraped effectively.
- Example: The video provides an example of a clear heading like "What is AI search?" followed by a direct answer.
