This video provides a live demo of HubSpot's AI Search Grader, a free tool designed to help businesses understand their visibility in AI-powered search engines like ChatGPT, Perplexity, and Copilot.
Key topics covered include:
- Introduction to the AI Search Grader and its free accessibility, noting the requirement to provide an email for the full report.
- Demonstration with HubSpot's website to show how the tool works. The speaker emphasizes the importance of providing detailed information for accurate results.
- Understanding the Score and Report, which includes a total score out of 100, broken down into two main categories:
- Brand Sentiment: Evaluates public perception of the brand, providing a percentage of positive, neutral, and negative sentiment. It also lists strengths and weaknesses with detailed explanations.
- Share of Voice: Shows how much of the conversation space a brand occupies compared to competitors. A score above zero indicates being on the right track, while a zero represents a starting point for improvement.
- Comparison of AI Models: The demo highlights how different AI models (OpenAI, Perplexity, Gemini) provide varying scores and insights due to differences in real-time data access and knowledge bases.
- Live Demonstration with Tesla: A second example using Tesla's website illustrates how the tool identifies strengths and weaknesses, including recent media attention. This segment specifically shows how real-time data affects the results from Perplexity and Gemini compared to OpenAI.
- Conclusion: The video emphasizes the importance of looking at all AI models together to get a full, overall picture of a brand's AI search standing.
