Casselberry Church Reveals an Updated & Redesigned Website

Nancy Lambert

Casselberry Church launched its redesigned website at www.casselberrychurch.org

Xcellimark worked closely with Casselberry Church to accomplish a complete website redesign that reflects the warmth and the very hope that is their church.

Casselberry Church Website

Casselberry Church’s new homepage design highlights several areas of ministry that are important to the church along with a warm, welcoming message. The first three boxes on the right of the homepage reflect ongoing ministries in the church while the fourth box is changed out regularly based upon upcoming events.

Studies on church websites have shown that the page viewed the most by website visitors is the “Visitor” or “I’m New” page. Additional studies revealed that the majority of visitors to churches today viewed the website before walking through the front doors.

As a result, we emphasized the importance that visitors are to the church by creating an attractive blue banner (with a picture of the church steeple) for the homepage as well as a button in the navigation titled “I’m New.”

Finally, so as to reflect all aspects of member involvement at Casselberry Church, the homepage banner transitions between several different photos, revealing the message of openness and friendship that the church was hoping to achieve.

Casselberry header

It was important to Casselberry Church that they update their online presence with a more modern design but without the harshness of some of the edgy websites popular today.

In response to their input, we created a website with rich colors and warm tones, a design with soft and sloping angles, all set against a backdrop of vibrant photos reflecting people from all walks of life.

Nancy Lambert

Written by Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing and Training as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HubSpot User Group members improve their marketing and increase their sales.

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