Recent Posts by Nancy Lambert

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Nancy Lambert

Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HUG members improve their marketing and increase their sales.

Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

Posted by Nancy Lambert on Feb 9, 2017 9:33:00 AM

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Social Media, Content Marketing

Kick Your Inbound Marketing Into Overdrive With These Helpful Articles

Posted by Nancy Lambert on Jan 14, 2015 1:11:00 PM

Over the years, we’ve written a lot of blog articles. And although we’ve designed our content to be helpful, we realize it can take some time searching through the[...]

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Topics: Inbound Marketing

How to Attract Your Audience with Awesome Marketing Content (Part 2)

Posted by Nancy Lambert on Nov 5, 2014 9:32:10 AM

In part one of this article we talked about the importance of developing buyer personas to help understand what triggers your buyers to start researching solutions to[...]

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Topics: Inbound Marketing

How to Attract Your Audience with Awesome Marketing Content

Posted by Nancy Lambert on Oct 15, 2014 11:50:00 AM

In today’s marketing world it's imperative to continually create new content that speaks directly to your target audience.

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Topics: Inbound Marketing

The 4 Deadly (Ghastly!) Blog Article Mistakes And How To Avoid Them

Posted by Nancy Lambert on Apr 23, 2014 8:41:00 AM

So, you may have heard of the seven deadly sins in life, which yes, those can be bad, but did you know about the four deadly, downright ghastly, blog mistakes that[...]

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Topics: Content Marketing

Auditing Websites For SEO Is Essential

Posted by Nancy Lambert on Apr 17, 2014 10:36:10 AM

The business of building a website and utilizing search engine optimization (SEO) is a constantly evolving process so there comes a time when you should look back over[...]

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Topics: SEO

How To Use News Feed Ads On Facebook

Posted by Nancy Lambert on Apr 14, 2014 6:48:00 AM

Regardless of whether a company is promoting a new product or attempting to focus extra eyes on its online articles, some form of paid advertising is usually required.[...]

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Topics: Content Marketing

Overcome Content Marketing Strategy Fears In Three Steps

Posted by Nancy Lambert on Apr 8, 2014 10:53:57 AM

A new joint report from the UK Direct Marketing Association on Content Marketing and the Content Marketing Institute has revealed that one of the largest hurdles to[...]

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Topics: Content Marketing

Using Twitter To Drive Sales

Posted by Nancy Lambert on Mar 31, 2014 10:59:00 AM

There is an extremely fine line when it comes to self-promotion on social networks. Push for sales too much and people are quickly turned off, with negativity spreading[...]

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Topics: Social Media

Simple Facebook Tactics For Marketing Strategies

Posted by Nancy Lambert on Mar 28, 2014 8:59:00 AM

Facebook marketing can seem extremely daunting for the unprepared; in fact, any form of social media marketing can put fear into many executives. There are some easy[...]

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Topics: Social Media

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