Recent Posts by Nancy Lambert

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Nancy Lambert

Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing and Training as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HubSpot User Group members improve their marketing and increase their sales.

How a Homeless Shelter Increased Revenue & Revolutionized Donor Management with HubSpot

Posted by Nancy Lambert

Greenwood Pathway House is the only homeless shelter and support for children and adults in the Lakelands Region of South Carolina. They exist to help homeless[...]

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Topics: Case Studies, HubSpot

Here are the Latest Greatest HubSpot Software Updates

Posted by Nancy Lambert

For those of you who are fortunate enough to use HubSpot as your marketing, sales, and service automation platform, discovering the latest updates that have been[...]

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Topics: HubSpot, HubSpot Training

Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

Posted by Nancy Lambert

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Content Marketing, Social Media

Kick Your Inbound Marketing Into Overdrive With These Helpful Articles

Posted by Nancy Lambert

Over the years, we’ve written a lot of blog articles. And although we’ve designed our content to be helpful, we realize it can take some time searching through the[...]

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Topics: Inbound Marketing

How to Attract Your Audience with Awesome Marketing Content (Part 2)

Posted by Nancy Lambert

In part one of this article we talked about the importance of developing buyer personas to help understand what triggers your buyers to start researching solutions to[...]

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Topics: Inbound Marketing

How to Attract Your Audience with Awesome Marketing Content

Posted by Nancy Lambert

In today’s marketing world it's imperative to continually create new content that speaks directly to your target audience.

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Topics: Inbound Marketing

The 4 Deadly (Ghastly!) Blog Article Mistakes And How To Avoid Them

Posted by Nancy Lambert

So, you may have heard of the seven deadly sins in life, which yes, those can be bad, but did you know about the four deadly, downright ghastly, blog mistakes that[...]

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Topics: Content Marketing

Auditing Websites For SEO Is Essential

Posted by Nancy Lambert

The business of building a website and utilizing search engine optimization (SEO) is a constantly evolving process so there comes a time when you should look back over[...]

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Topics: SEO

How To Use News Feed Ads On Facebook

Posted by Nancy Lambert

Regardless of whether a company is promoting a new product or attempting to focus extra eyes on its online articles, some form of paid advertising is usually required.[...]

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Topics: Content Marketing

Overcome Content Marketing Strategy Fears In Three Steps

Posted by Nancy Lambert

A new joint report from the UK Direct Marketing Association on Content Marketing and the Content Marketing Institute has revealed that one of the largest hurdles to[...]

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Topics: Content Marketing