Exotic Caye Beach Resort Gets a Makeover

Nancy Lambert

It has been such a pleasure working with the different entities and properties associated with ECI Development this past year and we are excited to announce the website launch of yet another ECI property – Exotic Caye Beach Resort in beautiful Ambergris Caye Island, Belize.

New Website Expresses the Beauty of Ambergris Caye

Exotic Caye (www.BelizeIsFun.com) originally had a hard-to-read, dark website (in fact it was black), which really didn’t convey the beautiful atmosphere of the island with its soft, sandy beach that envelopes the property, the lush palm trees and vegetation that dot the beach and surrounding area, and the teal-green Caribbean ocean with its waves gently breaking out on the world-famous coral reef.

So Xcellimark partnered with Exotic Caye Beach Resort to revitalize and rebrand their website to better present the beauty of the island, Exotic Caye’s amenities, activities, accommodations, events, their personal service and their special offers. In addition, we wanted to encourage more people to book online with the easy booking app.

Designed With Personality and Functionality for Better Performance

As we designed and developed the new site we took it through our extensive conversion optimization process, ensuring that their value proposition was clear, confirming that their visitor’s eye path was well-defined, removing unnecessary friction, and encouraging a visitor to complete the desired goal through strong calls-to-action and an incentive.

Includes Everything You Need to Know to Plan Your Trip

We made the site “sticky” by offering the visitor a wealth of information about the area including things to do on the island and in Belize, information on San Pedro, Ambergris Caye and Belize as a country, available mainland tours, shopping and even information on local grocery stores. We also implemented a Blog for them to post a wealth of information about Belize, things to do and local recipes just to name a few. There is even a place for guests to share their pictures on flickr with others.

More Results to Come

The managers and staff at Exotic Caye Beach Resort are excited about their new look and Xcellimark is excited to see how well it performs in helping them grow their business. Contact Xcellimark if you are interested in improving your website and overall online results.

Nancy Lambert

Written by Nancy Lambert

As a co-founder at Xcellimark, an award-winning Digital Marketing Agency based in Orlando FL, Nancy Lambert has been helping companies increase sales opportunities and leads through digital inbound marketing for over 17 years. She has over 30 years’ experience in the marketing field and has helped enterprise companies and small businesses alike increase marketing leads and convert them into sales. Nancy holds various marketing certifications in HubSpot for Inbound Marketing as well as Advanced Landing Page Optimization certification from Marketing Experiments. She recognizes the importance of understanding the psychology behind marketing messaging, landing page messaging and sales messaging. She combines her experience and continued education into digital marketing and sales to help clients and HUG members improve their marketing and increase their sales.

Topics: Company News

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