Your email inbox is probably flooded with Internet marketing articles telling you to engage in social media, preferably by setting up a Facebook fan page for your company or brand.
But are they helping you craft content for the fan page once you’ve set it up?
That’s probably the second biggest challenge our clients face (number one being making time for online engagement).
At Xcellimark, we believe an effective social media strategy should center around a company blog that publishes timely and educational information on a frequent basis.
But if you’re struggling to supplement your blog posts in the social media mix, this article from Ragan Communications on “10 Ways to Write the Most Effective Facebook Posts” can help. It offers tips about what you should post to increase fan engagement and tells you the type of posts your fans are more likely to share.