Digital Marketing & Sales Strategies | Xcellimark Blog

Alexi Leimbach

Alexi Leimbach is currently the Director of Inbound Marketing at Xcellimark. She is also a US Navy Veteran that served as a Civil Engineer Corps (CEC) Officer. While in the Navy, Alexi served as a Naval Construction Manager, Staff Manager in the Headquarters of Naval Facilities Engineering Command Southwest (NAVFAC SW), Command Fitness Leader for NAVFAC SW, Marketing Chairman of the U.S. Navy Women’s Leadership Network, Battalion Commander at Officer Candidate School (OCS), a member of the American Society of Civil Engineers, and Engineers Without Borders. Prior to the Navy, Alexi earned her Civil Engineering Degree at the University of Florida and received her Engineer in Training (EIT) certification after passing the Civil Engineering Fundamentals Exam. Currently, Alexi is a Coach for The Engineering Management Accelerator, an intensive 5-week online workshop created by Anthony Fasano, PE, Founder of The Engineering Career Coach. The program specializes in training engineers to efficiently transition into skilled, productive, and competent managers at their firm. Alexi is also a trainer for The Engineering Management Institute, created and led by Anthony Fasano, PE. Together, they host a full day of live workshops held in various cities to train engineers in effective management. Alexi is also a featured contributor on Forbes.com and is published in multiple Forbes articles. Additionally, Alexi is an expert on the expert panel of the Forbes Councils and is a member of the Forbes Communications Council.

10 Common Mistakes Salespeople Make in Social Media

Posted by Alexi Leimbach on Nov 6, 2019 4:30:17 PM

A key component of digital marketing has to do with harnessing the power of social media to make connections and sell products and services. Whatever goods or[...]

Topics: Social Selling, Sales Training

This is How to Actually Engage with More Sales Prospects

Posted by Alexi Leimbach on Jun 21, 2018 8:07:00 AM

Do you think people make their buying decisions mainly based off logical considerations of product or service features?

If you are shaking your head “yes,” and if I[...]

Topics: Inbound Sales

Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

Posted by Alexi Leimbach on Feb 2, 2017 1:40:00 PM

“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger

Science and technology…Isn’t that[...]

Topics: Inbound Marketing, Digital Marketing

How to Crush Your Competition with Epic Blog Content

Posted by Alexi Leimbach on Jan 26, 2017 2:30:00 PM

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.

I agree.

(Wait...[...]

Topics: Content Marketing, Inbound Marketing, Digital Marketing

The Shockingly Simple Steps to Creating Great Content

Posted by Alexi Leimbach on Jan 16, 2017 9:30:00 PM

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Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.

Everyone talks about content. Everyone loves[...]

Topics: Content Marketing, Inbound Marketing, Digital Marketing

Wait...Why Are We Talking About Our Feelings Now?

Posted by Alexi Leimbach on Dec 10, 2016 2:45:00 PM

This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]

Topics: Inbound Marketing

Why Doing A Competitive Analysis Is The Best Way To Be Successful

Posted by Alexi Leimbach on Nov 30, 2016 4:23:34 PM

Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]

Topics: Inbound Marketing, Online Marketing Metrics

How To Market In The 3 Top Tools Where Engineers Research

Posted by Alexi Leimbach on Nov 14, 2016 8:00:00 PM

Recently I was on The Civil Engineering Podcast being interviewed by Anthony Fasano, PE on the topic of marketing for Civil Engineering firms. (Before you stop[...]

Topics: Inbound Marketing