The video explains how to use lead scoring thresholds in HubSpot's new Lead Scoring tool.
Overview
Key points covered include
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Individual score thresholds: These are used for scoring either "fit" or "engagements" separately.
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Combined score thresholds: When both fit and engagement groups are used, HubSpot combines the scores.
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Fit thresholds are scored from A to C, with A being the highest fit and C the lowest.
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Engagement thresholds are scored from 1 to 3, with 1 being the highest engagement and 3 the lowest.
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A combined A1 score indicates the highest fit and most engaged leads, while a C3 score signifies the lowest fit and least engaged.
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Adjusting point ranges: You can customize the point ranges that determine whether a lead is classified as A, B, or C for fit, or 1, 2, or 3 for engagement, within the HubSpot settings. This allows you to tailor the scoring to your specific needs.
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