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What's New in HubSpot Lead Scoring

What's New in HubSpot Lead Scoring

HubSpot has officially phased out its legacy lead score property and replaced it with a powerful, flexible new Lead Scoring tool. The new Lead Scoring tool unlocks more powerful and flexible ways to qualify leads, but with that added complexity comes a steeper learning curve.

In this video, we break down the key updates you need to know — including:

  • Support for Contacts, Companies, and Deals

  • New scoring types: Fit, Engagement, or Combined

  • Score structure: Total limits → Group limits → Rules → Criteria

  • Advanced features: Decay, Time Frames, Frequency, Thresholds, AI scoring & more

  • Reset options via workflows for closed-lost leads

  • Max score limits (100 for Pro, 500 for Enterprise)

Plus, you’ll hear a practical tip about how scoring types work across different object types.

Watch this HUG event excerpt to get up to speed on the updated framework and learn how to build smarter, layered lead scoring strategies in HubSpot.

Need help mastering HubSpot Lead Scoring?

 

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